Squishmallow 16" Gordon Shark
eBay

The 100 Most-Searched-For Gifts of 2020

View Slideshow
Squishmallow 16" Gordon Shark
eBay

Most Wanted List

Chalk it up to a desire to keep up with the Joneses or call it plain old FOMO — sometimes we all want to have what everyone else is having. Enter Google's master gift list. A compilation of the top 100 products people are searching for, it's organized by recipient type into seven broad categories. Whether you're hunting for the perfect present or merely in the mood for some voyeuristic browsing, here's what many among us will likely be unwrapping over the holidays.

Prices and availability are subject to change.

Related: Gifts for People Who Say, 'Don't Get Me Anything'

woman cooking at home
Moyo Studio/istockphoto

Gifts for Chefs

As restaurants across the country closed their doors to on-site dining during the pandemic, people rediscovered their kitchens. Recipe queries doubled this year, according to the search giant. This left many people on the market for new kitchen tools and accessories — namely cookware and bakeware (each up 34%), coffee makers (up 33%), and a less foreseeable interest in cotton candy machines (up 42%). 

Related: Gifts for Fans of 'The Great British Bake Off'

Takeya Deluxe Cold Brew Iced Coffee Maker
Amazon
Ninja Foodi Digital Air Fry Oven
Costco
nespresso esenza mini black bundle
courtesy of Target

Nespresso Essenza Mini Bundle

$200 from Target
Shop Now 

KitchenAid Stand Mixer
Walmart
Bambüsi Bamboo Cheese Board
Amazon
Ball Mason Regular Mouth Jars
Target
Keurig K-Duo Coffee Maker
Kohl's
Ninja Foodi Pressure Cooker and Air Fryer
Target

Ninja Foodi Pressure Cooker and Air Fryer

$100 from Target
Shop Now

A Creative Coffee Mug
The Met Store

A Creative Coffee Mug

$25 from The Met Store
Shop Now 

Power XL Vortex Air Fryer
Target

PowerXL Vortex Air Fryer

$80 from Target

Shop Now

Crock-Pot Smart Slow Cooker
Amazon
021517_best_kitchen_tools_slide_15_fs
Amazon
Butterball turkey fryer
courtesy of Walmart

Butterball Turkey Fryer

$120 from Walmart

Shop Now

Portable Cotton Candy Machine for Kids
Amazon
young woman wearing headphones on tablet
damircudic/istockphoto

Gifts for Techies

2020 wasn't the year for less screen time, that's for sure. Tablet searches on Google were up 12%, streaming queries increased 33%, and ring lights can probably thank Zoom for helping them reach peak popularity.

Related: The Hottest Tech Gifts This Season

Asus TUF Gaming Laptop
Amazon
Apple Watch Series 6
Amazon
iPhones
Apple
Google Pixel 5
Target
iPad Air 4
Amazon
Google Chromecast
Google
Amazon Echo Dot (3rd Generation)
Best Buy
Samsung Galaxy Note20 5G
Target
google pixel 4a
Amazon
Samsung Galaxy Watch Active 2
Amazon
Onn. 4K Roku Smart TV
Walmart
Beats Studio3 Wireless Headphones
Target
Vizio 70" 4K SmartCast TV
Walmart
Bose Solo Soundbar Series II
Costco
Samsung Galaxy Z Flip 5G
Samsung Galaxy Z Flip 5G / Samsung
Roku Express HD
Amazon
kids with modern puzzle
Nadezhda1906/istockphoto

Gifts for Kids

Finding ways to entertain kids and teenagers was a priority for obvious reasons, with booming interest in board games and puzzles, up 14% and 25% respectively. According to Google, 2020 also broke records on searches for roller skates and longboards.

Related: The Gifts Every Kid Wants This Year


Cocomelon Roto Plush Bedtime Jj Doll
Target
Squishmallow 16" Gordon Shark
eBay

Squishmallow 16" Gordon Shark

$60 from eBay
Shop Now

Pokemon: Hatterene V - Champion's Path Box
Amazon
Chuckle and Roar Pop It! Kids Bubble Popping Game
Target
Barbie 70-Piece Dreamhouse Playset Barbie
Walmart
Baby Alive Baby Grows Up
Target
Fat Brain Toys Simpl Dimpl
Amazon
Harry Potter Mystery Wand
Walmart
Hot Wheels City Ultimate Garage
Target
Lego 71360 Super Mario Adventures with Mario Starter Course
Walmart
Na! Na! Na! Surprise Ultimate Surprise Mix
Walmart
5 Surprise Mini Brands Series 2
Walmart

5 Surprise Mini Brands Series 2

$7 from Walmart
Shop Now

Star Wars The Child Animatronic Edition
Amazon
Barbie 3-in-1 DreamCamper
Walmart
gamer
chee gin tan/istockphoto
PlayStation 5
Best Buy
Xbox Series X
Walmart

Microsoft Xbox Series X

$900 from eBay
Shop Now

Microsoft Xbox Series S
eBay

Microsoft Xbox Series S

$500 from eBay
Shop Now

Oculus Quest 2 B08F7PTF53
Amazon
Call of Duty Black Ops Cold War
Walmart
Sony Pulse 3D Wireless Gaming Headset for PlayStation 5
Walmart
FIFA 21
Best Buy
'Madden NFL 21' for PlayStation4 and PlayStation5
Walmart
Marvel's Spider-Man Miles Morales
Walmart
Super Mario 3D All-Stars
Walmart
NBA 2K21
Best Buy
NHL 21
Best Buy
Pikmin 3 Deluxe
Target
Star Wars Squadrons
Walmart
woman relaxing with face mask
Aja Koska/istockphoto

Gifts for 'Wellness Gurus'

Spending more time on videoconference boosted skincare searches by 29%, and our collective interest in calming candles rose 40%. But there's thoughtfulness on display in the search queries, too — interest in gift baskets and care packages is up by 130% this year.

Related: Inexpensive Gifts to Ease Stress at Home


Ulta 12 Days of Beauty
Ulta
Sauvage by Christian Dior
Macy's

Sauvage by Christian Dior

$77 from Macy's
Shop Now

Oral-B  iO Series 9 Rechargeable Electric Toothbrush
Ulta

Oral-b IO Series 9 Rechargeable Electric Toothbrush

$330 from Ulta
Shop Now

Cloud by Ariana Grande
Ulta

Cloud by Ariana Grande

$54 from Ulta
Shop Now

Revlon Salon One-Step Hair Dryer and Volumizer
Target

Revlon One-Step Hair Dryer and Volumizer

$42 from Target
Shop Now

31-TD--1aGL._AC_SS350_.jpg
Amazon
Dyson Airwrap Complete Hair Styler
Best Buy
Dyson Supersonic Hair Dryer
Walmart
Colgate Optic White LED Teeth Whitening Kit
Amazon
The James Charles Palette
Ulta

The James Charles Palette

$39 from Ulta
Shop Now

Waterpik Aquarius Water Flosser
Amazon
Theragun Vibrating Massage Gun
Amazon
MAC Lipsticks
Macy's
Tree Hut Sugar Scrub
Ulta

Tree Hut Sugar Scrub

$9 from Ulta
Shop Now

home decor
KatarzynaBialasiewicz/istockphoto

Gifts for Decorators

All that time at home naturally turned our attention to our interiors. Searches for handmade goods and decor rose 24%, with "chunky blankets" experiencing a particularly sharp spike of 79%, and interest in raised-bed gardening and flower boxes also growing.

Related: The Best Gifts for Plant Lovers and Green Thumbs

White Artificial Christmas Tree with Lights
Walmart
Hampton Bay Propane Patio Heater
Home Depot
LED Lights
Amazon
Bissell CrossWave
Walmart
Hearth & Hand with Magnolia Faux Seeded Eucalyptus Wreath
Target

Hearth & Hand with Magnolia Faux Seeded Eucalyptus Wreath

$35 from Target 
Shop Now

Personalized Stocking Tag
Amazon
Bissell Pet Hair Eraser Turbo Rewind Vacuum Cleaner
Amazon
AmazonBasics Personal Heater
Amazon
iRobot Roomba 960
Amazon
The Comfy Original Wearable Blanket
Amazon
Vremi Electric Heated Blanket
Amazon
Better Homes & Gardens Chunky Knit Throw
Walmart

Better Homes & Gardens Chunky Knit Throw

$25 from Walmart
Shop Now

Tranquility Weighted Throw Blanket
Target

Tranquility Weighted Throw Blanket

$49 from Target

Shop Now

Pure Enrichment Ultrasonic Cool Mist Humidifier
Amazon
man running outside
tomazl/istockphoto

Gifts for Athletes

An admirable number of people stayed in motion while staying at home. Google searches for "hitting the mat" rose 120%, interest in exercise equipment surged 116%, and sportswear queries increased 23% to hit a five-year high.

Related: Get Going With These Great Gifts for Runners



The North Face Women's Shellista II Waterproof Winter Boots
Backcountry
Fitbit Versa 2
Walmart
5th Element Grid Snowboard 2020
Amazon

5th Element Grid Snowboard 2020

Starting $150 from Amazon
Shop Now

ESPN Air Powered Hockey Table
Walmart

ESPN Air Powered Hockey Table

$99 from Walmart
Shop Now

Classic Sport Liverpool Foosball Table
Walmart
Segway Electric Scooters and Personal Transporters
Amazon
Hot Hands Hand Warmers
Amazon
The Coldest Water Bottle
Walmart

The Coldest Water Bottle

$28 from Walmart
Shop Now

FitBit Versa 3
Walmart
Oakley Ski Goggles
Amazon
Samba Indoor Soccer Shoes
Amazon
DC Scout BOA Kids Snowboard Boots
Amazon
The North Face Women's Yukiona Ankle Boot
Amazon
Indoor Bike Trainer Stand
Walmart