In a “Thanksgiving Price Rewind,” Aldi is slashing its prices on holiday favorites to November 2019 levels when inflation was just 2%. The temporary pricing throwback runs from Nov. 2-29, with discounts as high as 30%.
"Providing amazing products at the absolute lowest prices is what we've always done, and we know right now that's more important than ever," said Aldi U.S. president Dave Rinaldo in a news release.
The price cuts will only affect “holiday favorites ranging from appetizers, desserts, sides and beverages,” including cornbread stuffing, mini quiches, green beans, apple pies, and wine.
Prices for food at home rose 13% over the past year, with cereal, bakery, and dairy products seeing increases of around 16%, according to the Bureau of Labor Statistics September 2022 report.
Aldi superfans reacted to the supermarket’s announcement on Reddit, with multiple commenters writing that they would shop early this year to capitalize on the discounts.
“I'm looking forward to this. Depending on the savings, I might stock up so I can have holiday fixings through the winter season,” one Aldi fan wrote.
In September, the German-owned discounter reported a double-digit increase in sales over the past year, as consumers “trade down” to cheaper retailers in the face of inflation.
Aldi is also competing with other low-cost retailers like BJ’s Wholesale Club, which is running its own Thanksgiving promotion: free turkey.
To qualify for BJ’s free Butterball turkey deal, members will have to spend $150 in a single transaction between Nov. 1-10.
“We recognize our members are hunting for incredible value, this year more than ever, so as we head into the season of giving, we’re excited to continue our tradition of offering our members a free turkey promotion,” said senior vice president Michael Leary in a press release.