Amazon launched Prime Day in 2015 to celebrate the online marketplace's 20th anniversary with "lightning deals" on esoteric items, but consumers have had the most reason to celebrate on more recent Prime Days, with their showcasing of Amazon's in-house brands. Amazon announced that the sale starts this year at 3 p.m. EST on Monday, July 16 and runs through Wednesday, July 18 at 3 a.m. EST.
If you're really into shopping this one event, have the Amazon app ready on your phone, add your favorite deals to your "watching" list and put items in your cart as soon as they come up. Click ahead for some of the hottest early deals that Amazon is offering now in advance of Prime Day (they'll release more as the day approaches), along with some items featured prominently during last year's Prime Day that will likely appear again.
Sale Price: $129.99 | Buy It
Reg. Price: $229.99
The larger version of the Echo Spot, the Echo Show also features a video screen so you can view the weather, photos, lyrics, and your shopping lists. It instantly connects to all of your Echo devices and has powerful speakers for listening to music, calls, or audio books.
Sale Price: $278 | Buy It
Reg. Price: $379.98
The new Echo Spot includes everything you loved about your Amazon Echo Dot, but now with a video interface. Alexa can show you the weather, your calendar, and even music lyrics. This deal also comes with the Ring Video Doorbell Pro so you can stream who's at your door right to your Echo Spot.
Sale Price: $99.99 | Buy It
Reg. Price: $124.98
The kids' Kindle bundle comes with the latest Kindle, a free cover, and a 2-year worry-free guarantee. The Kindle is specially designed for kids with zero sponsored screensavers and no backlight so they can't stay up past their bedtime. Choose your cover from eight fun colors and designs.
Sale Price: $199.98 | Buy It
Reg. Price: $239.98
The Fire TV Cube is the first hands-free streaming media player that lets you ask Alexa to play what you want from across the room. Coupled with the Cloud Cam, you can monitor any room in the house day or night. Go from watching a movie to checking on your sleeping baby with just the sound of your voice.
Sale Price: $34.99 | Buy It
Reg. Price: $49.99
This tiny speaker links to Amazon's Alexa Voice Service and to all your "smart" home devices. Snag one now for $15 off the usual price, and keep an eye out for bundled deals during Prime Days. Last year, DealNews saw a three-pack of Echo Dots for $100, the lowest per-unit price since the previous Black Friday.
Sale Price: $12.99 | Buy It
Reg. Price: $19.99
Now that you've probably wised up and cut the cable cord, you may still want to see what's on public television. This thin antenna has a 35-mile range to access local channels broadcast in your area. It's also reversible with black or white sides to match your home.
Sale Price: $17.49 | Buy It
Reg. Price: $24.99
What's an egg cooker, you ask? If you answered "stove," "pan," or even "pot of boiled water," you're clearly outside the target demographic. If you have a hard time hard-boiling or even frying eggs, however, getting this at two-thirds of the price isn't a terrible solution.
Price: $10 off today + $10 off your next order for new users with code "20PRIMENOW"
Buy It (offer expires July 17)
If you're not already taking advantage of Prime Now delivery, now's the prime time. Get groceries, electronics, and even restaurant meals delivered right to your door early morning to late evening, seven days a week.
Prime members will also be able to get an additional 10 percent off sale items and other featured discounts at Whole Foods Market (in-store) during Prime Day. Amazon Prime Rewards card members with an eligible Prime membership can also receive 10 percent cash back when shopping at Whole Foods from July 14 to July 17.
Prime Day exists not only to reward Amazon Prime members, but to recruit them. With the recent increase of the Prime membership fee to $119 from $99 annually, new members can use all the help they can get. Last year, voice shoppers got $20 off Prime just by saying "Alexa, sign up for Prime."
The little buttons Amazon created to help users reorder household products such as detergent and paper towels are becoming somewhat redundant as Alexa products advance. But Amazon dropped the price of $5 dash buttons down to 99 cents last year and applied a $5 credit to the products being reordered.
It's a camera built solely to give feedback on how you look. Using algorithms and advice from fashion experts, it will say if what you've just put on is working, or if you may want to burn your clothes and start over. It's still in its early stages, so expect Amazon to try to ease more people into this stylish service.
Because why shouldn't kids get to talk to the computer lady, too? A new arrival, this Echo comes in a slightly less menacing blue and can play music, answer questions, read stories, tell jokes, call kids down to dinner and, oh, filter content Alexa deems unfriendly to kids. It wasn't around to be discounted during last year's Prime Day, but it fits a pattern for Amazon.
This adapter will tell you where your car is, figure out that "check engine" light, notify authorities in the event of an accident, and connect with other smart home devices. At $130, it won't do that cheaply, which is where last year's 23 percent discount came in handy.
AmazonBasics tends to strip tech down to the essentials and sell it cheaply. Even a portable Bluetooth speaker selling for $20 got 63 percent knocked off the price last year. Shockproof and waterproof mini speakers are roughly the same price, but were 72 percent off last Prime Day.
It has an Alexa voice remote, but those aren't exactly tough to find on streaming devices these days. It has access to DirectTV NOW, Sling TV, Hulu, Netflix, YouTube, HBO NOW, and, of course, Amazon Prime Video, but so do other devices. They key here is cost, and last year's $25 Prime Day deal would still knock $15 off of today's price.
There's no remote for this hands-free, 4K streaming device. It relies solely on voice commands and Alexa to operate, but can control streaming, cable boxes, satellite boxes, soundbars, A/V receivers, and various televisions. Right now, you get $10 in Prime Video movie credit just for activating, but expect discounts this Prime Day to introduce people to the device, and to sell it as a bundle with the Cloud Cam.
Amazon doesn't just aim at bricks-and-mortar shops: It aims at everyone. Those online beauty product subscription services with the cute boxes and annual memberships shuddered last year when Amazon offered this and other subscription-based beauty products for 30 percent off.
Prime Pantry will pack up a bunch of small, non-perishable grocery items for you and ship them for a flat rate — or free, if you buy the right items. It's $5 a month, but shipping is included when you spend $40 or more. Last year, Prime Day offered Prime Pantry member 35 percent off grocery items for using the service.
Ordinarily, a consumer has to get chummy with a brand or go rummaging around online freebie sites to get samples. Not Amazon Prime Members. They have a host of samples and sample boxes available at all times, with Prime Day deals offering samplers full credit toward the purchase of full-sized grooming or beauty product items.