Unfortunately, these stores aren't passing the savings onto consumers. Dollar General said earlier this year that it wants to make its more than 30 percent gross margin even bigger. It's making stores smaller to prevent shoplifting, using anti-theft tags on all items, managing and expanding its own fleet of trucks, expanding its generic product line, sourcing from places cheaper than China, and most goods will remain below $5, they're looking to encourage impulse buying on goods with higher price points.
The two biggest dollar chains, Dollar Tree and Dollar General, have more stores combined than the six biggest U.S. retailers — Walmart, Kroger, Costco, Home Depot, CVS and Walgreens — put together, according to Forbes. If you put Macy's, Kohl's, Nordstrom, JCPenney, Dillard's, Saks/Lord & Taylor, Neiman Marcus, and Belk together, they'd be less than 15 percent of the total number of dollar stores.