I’ve Been Reporting on Prime Day for Years, and These Are Always the Best Items To Buy

Amazon Prime box


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Amazon Prime delivery truck on the road

Standout Sales

This year, Amazon Prime Day is taking place on July 11 and 12, offering deals on thousands of items. But it can be completely overwhelming to find the best of the best when everything looks like it's on sale. I’ve been writing about the top deals for Amazon Prime Day for years, and have noticed a few trends that, year after year, are always hot tickets. These are the categories to look for.

Beats Wireless Headphones

Headphones and Ear Buds

Headphones and ear buds are always on sale for Prime Day. Last year, you could get Beats Studio Noise-Canceling Headphones for over 50% off, and it's likely that there will be plenty of others offering a hefty sale this year. It's probably worth grabbing a pair in time for summer travel. 

Using a Amazon Kindle Fire tablet

Amazon Devices

This pretty much goes without saying. If you've been interested in getting a new Kindle, Fire device, Echo, or other Amazon-brand smart home device, now is the time. There will be deals galore on these items, and you probably won't see the pricing again until around Black Friday. If you don't care about the latest model, you can find 50% off and more on some devices, like a Fire HD 10 tablet with a 2021 release date.

KitchenAid Artisan Mini Mixer

Kitchen Mixers

Every year, you probably see Black Friday deals on various versions of the popular KitchenAid mixer. Now you get a second chance to find it on sale. Last year, the KitchenAid Artisan Mini Mixer was about 30% off;  you're very likely to find similar discounts on various mixers on Amazon this year. 

Ninja Air Fryer

Air Fryers

If you don't own an air fryer yet, what are you waiting for? These little ovens are cooking magic (and that's coming from someone who hates cooking). You have two choices: Either wait until Black Friday, or check out the deals on Prime Day. You'll typically be able to find an air fryer between 30% and 40% off. 

Related: 40 Cheap Air Fryer Recipes to Cut Calories Not Flavor

Amazon Essentials Women's Classic-Fit Lightweight Sweater


On steaming summer days, it feels unimaginable to go sweater shopping. But Prime Day is a good chance to grab some clothes for next season. In particular, Amazon Essentials brand sweaters (and jackets, too) are likely to be discounted. 

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iRobot Roomba i7+ 7550 Robot Vacuum with Automatic Dirt Disposal

Robot Vacuums

Amazon is determined to make you a Roomba owner for some reason, so these devices always go on sale over Prime Day. They've previously been listed for 50% off, and you may even find an even greater discount if you go with an older model. 

Related: 20 Cleaning Products That Are a Complete Waste of Money

T-fal Ultimate Hard Anodized 2-Piece Cookware Set
Keurig K-Elite Coffee Maker

Coffee Machines

If you've been eyeing a new espresso machine or are just ready to upgrade your old coffee pot, Prime Day is a great time to do so. There are many coffee machine deals to be had, and you may not see them again until Black Friday. Last year, we saw Keurig coffee machines for about 40% off. 

Related: The Best K-Cups for Your Morning Brew

Jorge Villalba/istockphoto

Hot Tip

If you’re interested in keeping track of deals on upcoming items, you can go to the Prime Day page and select "watch this deal." Plus, if you have the Amazon app, you can sign up for push notifications and be notified five minutes before a deal starts.