Target Brand Products That Shoppers Love

Not so long ago, plenty of shoppers thought "store brand" was code for something of inferior quality. Target, with its broad array of well-regarded private labels, has been steadily changing that perception. Shoppers swear by plenty of its in-house products — and not just in the grocery aisles. From clothing to cleaning to home decor and more, here are the Target brand items devotees say they can't live without.

Prices and availability are subject to change.

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$3
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Several reviewers say Target's new Everspring line is worth the switch from similar, pricier natural-cleaning products like Mrs. Meyers. They say the lavender scent of this multi-purpose, ammonia-free cleaner is fresh without being overpowering.

Reviewer rave: "It worked great on all of the surfaces that I tried — stainless steel, granite, wood, and the leather seats of my dining room chairs. And the smell of the lavender and bergamot is such a great combination." —dawn9282

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$10
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Has Target made the perfect inexpensive mixing bowls? That's what reviewers say about this nesting set. Each bowl is marked with measurement lines and outfitted with small handles and spouts for easy pouring. Owners especially love the non-skid bottoms that grip countertops.

Reviewer rave: "I love this set. The bottoms grip onto the counter so it doesn't slide. Love that they all have the pourer spout and extra handle. Colors are a great accent for my kitchen. Such a good deal!" —Nat

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$6 
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Parents who have a hard time getting their kids to take vitamins often turn to gummies. Target's bear-shaped gummies are among the best value out there, they say, with a kid-friendly taste and a parent-friendly price tag.

Reviewer rave: "My son has been taking these for years. We've tried other store brand vitamins that were similar to these, but they would stick together pretty bad. They became a pull-apart, blob-like mess. … He said these taste good and I like the ingredients in them." —Flutterby

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$60  
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Target shoppers have gone gaga over this round brass mirror from the chain's Project 62 home-decor line. The on-trend piece has inspired hundreds of happy reviews from buyers who know they could easily pay triple the price for the same thing at a higher-end store.

Reviewer rave: "This mirror is absolutely stunning in person. Great quality for the price — trust I've shopped around at pretty much every store and online. I love this over our mantle. Adds just the right touch to our decor." —KatieLam

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$100 
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This chic brass tripod lamp has a midcentury design that will add style and light to any dark corner for less. Reviewers say it's easy to assemble, and they love that it accommodates three-way bulbs.

Reviewer rave: "Beautiful lamp! I was looking for something that was a little different, but still classic — this fit the bill. I've gotten a few compliments from visitors! The lamp was very quick and easy to set up. It is well-balanced and feels sturdy." —Jen

Starting at $35
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You can spend big on sheets, but Target's Threshold Performance 400-thread-count sheet set proves it's not necessary. Testers at Wirecutter declare these sateen sheets nearly as good as much pricier competitors, and they ace tests of softness, wrinkle resistance, and durability.

Reviewer rave: "Washed up well with no wrinkles and don't get very wrinkled after multiple nights' use between washing. … The fitted sheet has two elastic bands on each corner and they actually stayed put on my husband's side even with his constant movement. Love the material since it stays cool and doesn't get hot." —AnnaMaria91

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$17
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While fans of Archer Farms may not love the Good & Gather rebranding, this maple syrup seems to be up to snuff. The price is right, too. Buy store brand at Whole Foods and you'll pay almost $4 more.

Reviewer rave: "This is delicious! Maple syrup is expensive so when I buy it, it needs to be good. This does not disappoint." - Annley

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$7 for 2
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The BeautyBlender may be "the first, the best, the original," but Target's version of this pricey makeup sponge inspires similar raves about how evenly it applies liquid makeup without streaking. Bonus: You can get two of them for less than half the price of one $20 BeautyBlender.

Reviewer rave: "I use this both wet and dry. It's soft without being too soft, smooths out makeup to look flawless, and is very easily cleaned. It is also a super great deal when compared to some other very popular makeup sponges, especially when you consider how long they last! The last one I had lasted close to two years!" —han99

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$1
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The bottle says this soap from Target's new Smartly line "smells like summertime," and happy buyers say that's true. They also love the value for the money, noting that you get 10 ounces for the same price as a 7.5-ounce bottle of name-brand Softsoap.

Reviewer rave: "It's very pleasant and a bright, cheery addition to the kitchen. I paired it with the matching lotion and it's been great. One little bottle lasts me about a month in my busy kitchen, which is an excellent value for less than a dollar. Very happy with Smartly products." —Arin

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$23
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Target has always been a go-to for "cheap chic" fashion, and these Mad Love sandals have all that casual Birkenstock style for a quarter of the price. Like their pricier inspiration, they have a flexible EVA sole, and owners say they're much comfier than the price would suggest.

Reviewer rave: "I didn't want to pay for Birkenstock sandals as I know I won't be wearing them too much. Bought these instead! It was a great choice! They are cute and super comfy! The more you wear them the more comfy they get. Awesome sandals for a great price!" —Clau

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$120
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Believe it or not, this inexpensive cookware from one of Target's newer store-brand labels outperforms an All-Clad set that is five times the price in independent expert testing. In fact, Made By Design stainless-steel pieces get good reviews across the board from owners, who say they're surprisingly sturdy for the price.

Reviewer rave: "I like to cook frequently, and while I am not a pro, these are by far the best pans that I have ever owned. For the price of a set I would say these pans are outstanding. I have owned some fairly good pots like Calphalon, and Circulon etc., and by far these are much, much better with heat distribution and pretty much on par with easy clean up of a non-stick. The pans heat very evenly and get very hot." —RL

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$20
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Plenty of devotees say Target's store-brand diapers work just as well as the name brands for a lot less, and experts agree. Good Housekeeping lauds their "excellent absorption speed," and Wirecutter says they offer a great combination of performance and value.

Reviewer rave: "These surprised me because they are actually a good quality product. The tabs don't rip, they are secure and we haven't experienced any leakage under normal, typical use. I will buy these again and hope to try more of the Target brand products. I don't usually care much for store brand products but these really are quite nice!" —Busymommylist

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$6 for a 4-pack
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Target devotees insist there's no reason to spend more for Kleenex when the store brand is just as good. These three-ply tissues are sturdier than most store brands, users say, without being rough on tender noses. Good Housekeeping agrees, and also praises their thickness and absorbency.

Reviewer rave: "These are wonderful facial tissues that are just as good as any big name brand but cost less. They are soft and and hold up to even the toughest cold or flu use. I have year round allergies with post nasal drip that doesn't stop completely no matter what allergy medicine I've tried so I'm a big facial tissue user." —coolartsybabe

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If you're a Nutella lover, Target's version of the iconic hazelnut spread, sold under its new Good & Gather label, is definitely worth a try. Testers from Hip2Save say it tastes virtually indistinguishable from the name brand, but at about $1.50 cheaper, your wallet will know the difference.

Reviewer rave: "We're big fans of the famous name-brand version of this product, so we were excited to see that Target had their own version, and it did not disappoint! It's thick and creamy and spreads very easily. The flavor is absolutely delicious!" —HeatherW

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$28
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Fans of HGTV's Chip and Joanna Gaines have gobbled up items from Target's Gaines-designed Hearth & Hand line, and one of the most popular pieces is this oh-so-"Fixer Upper" wood and metal cake stand. Buyers say it's a great blend of modern and rustic, and perfect for displaying small items, not just baked goods.

Reviewer rave: "I was looking for a cute storage option to keep some items out in the kitchen but not have them all over the counter and this was it! It's very nice in person — sturdy, functional and cute at the same time. It's a great blend of the new, rich-looking wood material with an aged-looking metal — Gaines style for sure." —Suz

$5 for 4

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These Good & Gather bars are gluten-free, Kosher, and GMO-free, and Hip2Save compared them favorably to Kind bars. The main differences? The Target version has peanuts and cocoa, while the Kind bar doesn't have peanuts and has caramel instead. But if you're looking to save, it's an easy choice: Good and Gather bars cost $1.07 each, while Kind bars are about $1.28.

Reviewer rave: "Way to go Target! These bars are one of the best I've had! I eat them as a snack in the morning." — Cat

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These towels from the Target brand Casaluna are 100% organic cotton, fade resistant, and low-lint — meaning that they will offers years of wear. A whopping 84% of reviewers would recommend them.

Reviewers rave: "My husband and I LOVE these bath towels! We got both the white and the rust ones. They are thick, big, and absorb all the water. Love that it’s organic cotton too." — Chisburger