Target Brand Faves
Scott Olson/Getty Images News/Getty Images North America

25 Target Brand Products That Shoppers Love

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Target Brand Faves
Scott Olson/Getty Images News/Getty Images North America

Leading Labels

Not so long ago, plenty of shoppers thought "store brand" was code for something of inferior quality. Target, with its broad array of well-regarded private labels, has been steadily changing that perception. Shoppers swear by plenty of its in-house products — and not just in the grocery aisles. From clothing to cleaning to home decor and more, here are the Target brand items devotees say they can't live without.

Prices and availability are subject to change.

Related: Target Shoppers Love These 50 Highly Rated Items

Everspring Lavender and Bergamot All-Purpose Cleaner
Target

Everspring Lavender and Bergamot All-Purpose Cleaner

Price: $3
Buy It
Several reviewers say Target's new Everspring line is worth the switch from similar, pricier natural-cleaning products like Mrs. Meyers. They say the lavender scent of this multi-purpose, ammonia-free cleaner is fresh without being overpowering.

Reviewer rave: "It worked great on all of the surfaces that I tried — stainless steel, granite, wood, and the leather seats of my dining room chairs. And the smell of the lavender and bergamot is such a great combination." —dawn9282

Made By Design Plastic Mixing Bowl Set
Target

Made by Design Plastic Mixing Bowl Set

Price: $8
Buy It
Has Target made the perfect inexpensive mixing bowls? That's what reviewers say about this nesting set. Each bowl is marked with measurement lines and outfitted with small handles and spouts for easy pouring. Owners especially love the non-skid bottoms that grip countertops.

Reviewer rave: "I love this set. The bottoms grip onto the counter so it doesn't slide. Love that they all have the pourer spout and extra handle. Colors are a great accent for my kitchen. Such a good deal!" —Nat

Up&Up Kids’ Fruit Multivitamin Gummies
Target

Up&Up Kids' Multivitamin Gummies

Price: $4.29 
Buy It
Parents who have a hard time getting their kids to take vitamins often turn to gummies. Target's bear-shaped gummies are among the best value out there, they say, with a kid-friendly taste and a parent-friendly price tag.

Reviewer rave: "My son has been taking these for years. We've tried other store brand vitamins that were similar to these, but they would stick together pretty bad. They became a pull-apart, blob-like mess. … He said these taste good and I like the ingredients in them." —Flutterby

Project 62 Round Decorative Brass Wall Mirror
Target

Project 62 Round Decorative Brass Wall Mirror

Price: $57
Buy It
Target shoppers have gone gaga over this round brass mirror from the chain's Project 62 home-decor line. The on-trend piece has inspired hundreds of happy reviews from buyers who know they could easily pay triple the price for the same thing at a higher-end store.

Reviewer rave: "This mirror is absolutely stunning in person. Great quality for the price — trust I've shopped around at pretty much every store and online. I love this over our mantle. Adds just the right touch to our decor." —KatieLam

Prologue Women’s Midi Pencil Skirt
Target

Prologue Women's Midi Pencil Skirt

Price: $23
Buy It
A big-box store may not seem like a destination for workwear staples, but devotees say this pencil skirt from Target's minimalist Prologue fashion line is worth a special trip. They love the high waist and blend of rayon, nylon, and spandex, which they say is comfortable without clinging.

Reviewer rave: "It is made of some kind of stretchy fabric that really flatters the shape of the body and also doesn't gap at the waist. Also, it is washable and does not wrinkle. Have looked at other pencil skirts from other venues that are much more costly and don't fit nearly as well." —Veronica

Project 62 Ellis Tripod Floor Lamp
Target

Project 62 Ellis Tripod Floor Lamp

Price: $76
Buy It
This chic brass tripod lamp has a midcentury design that will add style and light to any dark corner for less. Reviewers say it's easy to assemble, and they love that it accommodates three-way bulbs.

Reviewer rave: "Beautiful lamp! I was looking for something that was a little different, but still classic — this fit the bill. I've gotten a few compliments from visitors! The lamp was very quick and easy to set up. It is well-balanced and feels sturdy." —Jen

Cat & Jack Boys’ Stretch Uniform Chino Pants
Target

Cat & Jack Boys' Stretch Uniform Chino Pants

Price: $13
Buy It
Parents know how fast kids can outgrow or rip up pants, so they're especially sensitive to overpaying. They say these shrink-resistant Cat & Jack pants hit the sweet spot in terms of price and quality, and they love the adjustable waistband and kid-friendly clasp.

Reviewer rave: "I've always bought these pants from Target for school uniforms. Almost tried changing brands just to try something new and instantly regretted it. … They fit and wash nicely, and last pretty well throughout the school year." —JenB

Threshold Performance Sheet Set
Target

Threshold Performance Sheet Set

Price: Starting at $30
Buy It
You can spend big on sheets, but Target's Threshold Performance 400-thread-count sheet set proves it's not necessary. Testers at Wirecutter declare these sateen sheets nearly as good as much pricier competitors, and they ace tests of softness, wrinkle resistance, and durability.

Reviewer rave: "Washed up well with no wrinkles and don't get very wrinkled after multiple nights' use between washing. … The fitted sheet has two elastic bands on each corner and they actually stayed put on my husband's side even with his constant movement. Love the material since it stays cool and doesn't get hot." —AnnaMaria91

Pillowfort Triangle Stitch Quilt
Target

Pillowfort Triangle Stitch Quilt

Price: $45
Buy It
This lightweight quilt with triangular contrast stitching is classic enough to grow with a child from toddlerhood to the teen years. Owners give it near-perfect marks, saying it's well-made for the price and easy to machine wash and dry.

Reviewer rave: "Soft, good quality and wonderful blue color. I purchased two of these for my son's bunk bed and they are perfect for our Texas climate. They are lightweight and easy to tuck under his mattresses." —ATX360

Archer Farms 100% Pure Maple Syrup
Target

Archer Farms 100% Pure Maple Syrup

Price: $15 
Buy It
This longtime store-brand favorite from Target's grocery aisles even ended up on a Consumer Reports list of the store's best buys. Experts praise its "thickness and big, bold flavors." Buy store brand at Whole Foods and you'll pay almost $4 more.

Reviewer rave: "My husband is a country boy and loves maple syrup on lots of things, not only pancakes, and this is the best one he has found since growing up when there were people that made it and sold it." —DPK

Sonia Kashuk Makeup Blender Sponges, 2 ct.
Target

Sonia Kashuk Makeup Blender Sponges

Price: $7 for 2
Buy It
The BeautyBlender may be "the first, the best, the original," but Target's version of this pricey makeup sponge inspires similar raves about how evenly it applies liquid makeup without streaking. Bonus: You can get two of them for less than half the price of one $20 BeautyBlender.

Reviewer rave: "I use this both wet and dry. It's soft without being too soft, smooths out makeup to look flawless, and is very easily cleaned. It is also a super great deal when compared to some other very popular makeup sponges, especially when you consider how long they last! The last one I had lasted close to two years!" —han99

Smith & Hawken Galvanized Sheet Boot Tray
Target

Smith & Hawken Galvanized Sheet Boot Tray

Price: $25
Buy It
The best thing about this boot tray is that it can be so much more, owners say. Happy reviewers report using it not just for footwear but as a serving tray or part of a rustic centerpiece. The high sides also keep small items or messes exactly where they should be, they say.

Reviewer rave: "I love modern farmhouse (emphasis on modern) and like the odd touch of galvanized metal. I also adore a zinc finish! This boot tray is practical, sturdy and much more attractive in person than in the photos. I bought this for our narrow front entryway, but will probably pick up another for our mud room." —Kitty

Smartly Summertime Scented Liquid Hand Soap
Target

Smartly Summertime Scented Liquid Hand Soap

Price: $1
Buy It
The bottle says this soap from Target's new Smartly line "smells like summertime," and happy buyers say that's true. They also love the value for the money, noting that you get 10 ounces for the same price as a 7.5-ounce bottle of name-brand Softsoap.

Reviewer rave: "It's very pleasant and a bright, cheery addition to the kitchen. I paired it with the matching lotion and it's been great. One little bottle lasts me about a month in my busy kitchen, which is an excellent value for less than a dollar. Very happy with Smartly products." —Arin

Mad Love Women’s Keava Footbed Sandals
Target

Mad Love Women's Keava Footbed Sandals

Price: $23
Buy It
Target has always been a go-to for "cheap chic" fashion, and these Mad Love sandals have all that casual Birkenstock style for a quarter of the price. Like their pricier inspiration, they have a flexible EVA sole, and owners say they're much comfier than the price would suggest.

Reviewer rave: "I didn't want to pay for Birkenstock sandals as I know I won't be wearing them too much. Bought these instead! It was a great choice! They are cute and super comfy! The more you wear them the more comfy they get. Awesome sandals for a great price!" —Clau

Threshold Performance Textured Towels
Target

Threshold Performance Textured Towels

Price: $8
Buy It
The most beloved of Target's many store-brand towels, this Threshold option is made from a cotton-polyester blend that's engineered to be more durable and fade-resistant. Plenty of owners say they prefer them over more expensive options, too.

Reviewer rave: "Soft and a great weight. Thick and soft yet dries quickly unlike some super thick towels. My second set after owning the first set for six months and loving them. I prefer over my Pottery Barn and Restoration Hardware towels that don't dry out forever. Just the right price for me to take a chance on them." —Immunity Improvement

Made by Design Stainless Steel 11-Piece Cookware Set
Target

Made By Design Stainless Steel Cookware Set

Price: $120
Buy It
Believe it or not, this inexpensive cookware from one of Target's newer store-brand labels outperforms an All-Clad set that is five times the price in independent expert testing. In fact, Made By Design stainless-steel pieces get good reviews across the board from owners, who say they're surprisingly sturdy for the price.

Reviewer rave: "I like to cook frequently, and while I am not a pro, these are by far the best pans that I have ever owned. For the price of a set I would say these pans are outstanding. I have owned some fairly good pots like Calphalon, and Circulon etc., and by far these are much, much better with heat distribution and pretty much on par with easy clean up of a non stick. The pans heat very evenly and get very hot." —RL

Up&Up Diapers
Target

Up&Up Diapers

Price: $15
Buy It
Plenty of devotees say Target's store-brand diapers work just as well as the name brands for a lot less, and experts agree. Good Housekeeping lauds their "excellent absorption speed," and Wirecutter says they offer a great combination of performance and value.

Reviewer rave: "These surprised me because they are actually a good quality product. The tabs don't rip, they are secure and we haven't experienced any leakage under normal, typical use. I will buy these again and hope to try more of the Target brand products. I don't usually care much for store brand products but these really are quite nice!" —Busymommylist

Project 62 Acacia Serving Tray
Target

Project 62 Acacia Serving Tray

Price: $21
Buy It
This simple round serving tray earns nearly perfect reviews from buyers who use it for everything from plating fruit and cheese to corralling kitchen knickknacks or remote controls and other ottoman clutter.

Reviewer rave: "This is a gorgeous tray! I love it! I was afraid that being made of wood it would be heavy, but it isn't, not by a long shot. Easy to carry, fits the dinnerware and other items I need to carry outside to the patio. Perfect in every way! And the price, I feel, is reasonable. I'm looking forward to years of wonderful use of it." —JeanneSS

Boots & Barkley Chicken-Wrapped Rawhide Twists
Target

Boots & Barkley Chicken-Wrapped Rawhide Twists

Price: $20
Buy It
Pet parents say these rawhides from Target's line of pet products, Boots & Barkley, are among its best buys, particularly for enthusiastic chewers who need cleaner teeth. They warn that they're so popular that they're often sold out in store.

Reviewer rave: "Perfect for any pet parent who has a chewer. These quick easy treats keep our pup begging for more. She loves them. We were buying them so much we had to put them on subscription. Great brand, great price." —Chessapeaka

Archer Farms Cashew Cranberry Almond Trail Mix
Target

Archer Farms Cashew Cranberry Almond Trail Mix

Price: $11
Buy It
All of Target's Archer Farms trail mixes hit the spot with reviewers, but one of the most-loved is this wholesome mix of unsalted cashews, cranberries, and almonds. But be sure to check out the other highly rated varieties, too, including a Dark Chocolate Espresso mix that buyers say is nirvana for coffee lovers with a sweet tooth.

Reviewer rave: "The mix of nuts and cranberries is great! Satisfies the need for a snack while the cranberries also satisfy the kids sweet tooth in a healthier way than junk food and candy. This is now our go to snack and as others have said, it has endless possibilities!" —Diva Gi

Up&Up Ultra Soft Tissues, 4 pk.
Target

Up&Up Ultra Soft Tissues

Price: $5 for a 4-pack
Buy It
Target devotees insist there's no reason to spend more for Kleenex when the store brand is just as good. These three-ply tissues are sturdier than most store brands, users say, without being rough on tender noses. Good Housekeeping agrees, and also praises their thickness and absorbency.

Reviewer rave: "These are wonderful facial tissues that are just as good as any big name brand but cost less. They are soft and and hold up to even the toughest cold or flu use. I have year round allergies with post nasal drip that doesn't stop completely no matter what allergy medicine I've tried so I'm a big facial tissue user." —coolartsybabe

Threshold Large Wicker Milk Crate
Target

Threshold Large Wicker Milk Crate

Price: $20
Buy It
Target boasts a wide range of highly rated storage options from its home brands, including this versatile 11-by-13-inch Threshold wicker basket. Owners say it's roomy and attractive enough to corral clutter in any part of the house, but sturdier than many similar products.

Reviewer rave: "I love these baskets! I have a smaller version and then loved it, so I bought this one! They are sturdy and don't fall apart … even after our puppy decided to try to make one a chew toy. They look beautiful and love having them out to store the odds and ends." —CarrieMFWB

Universal Thread Women’s Layering Sweater With Side Slits
Target

Universal Thread Open-Front Cardigan

Price: $25
Buy It
Every woman should have at least one open cardigan to rely on during the chillier months, and buyers say this 100% cotton waffle-knit option with side slits is as worthy as sweaters two or three times its price. It comes in four colors and features an easy, roomy silhouette that's perfect for layering.

Reviewer rave: "I have worn this sweater the last three days. It is so soft and goes with everything. I have the moss color and at first thought it was a strange color but now I love it. The stitching is so cute and makes this sweater look more expensive than it is. It doesn't seem to stretch out after days of wear and it is so cozy!" —EyeShopTarget

Good & Gather Hazelnut Spread
Target

Good & Gather Hazelnut Spread

Price: $3
Buy It
If you're a Nutella lover, Target's version of the iconic hazelnut spread, sold under its new Good & Gather label, is definitely worth a try. Testers from Hip2Save say it tastes virtually indistinguishable from the name brand, but at about $1.50 cheaper, your wallet will know the difference.

Reviewer rave: "We're big fans of the famous name-brand version of this product, so we were excited to see that Target had their own version, and it did not disappoint! It's thick and creamy and spreads very easily. The flavor is absolutely delicious!" —HeatherW

Hearth & Hand With Magnolia Wood and Metal Cake Stand
Target

Hearth & Hand With Magnolia Cake Stand

Price: $33
Buy It
Fans of HGTV's Chip and Joanna Gaines have gobbled up items from Target's Gaines-designed Hearth & Hand line, and one of the most popular pieces is this oh-so-"Fixer Upper" wood and metal cake stand. Buyers say it's a great blend of modern and rustic, and perfect for displaying small items, not just baked goods.

Reviewer rave: "I was looking for a cute storage option to keep some items out in the kitchen but not have them all over the counter and this was it! It's very nice in person — sturdy, functional and cute at the same time. It's a great blend of the new, rich-looking wood material with an aged-looking metal — Gaines style for sure." —Suz