Not so long ago, plenty of shoppers thought "store brand" was code for something of inferior quality. Target, with its broad array of well-regarded private labels, has been steadily changing that perception. Shoppers swear by plenty of its in-house products — and not just in the grocery aisles. From clothing to cleaning to home decor and more, here are the Target brand items devotees say they can't live without.
Prices and availability are subject to change.