Locked On
It's hard to beat Walmart where it matters most: low prices. But Walmart's main competitor, Target, has still cultivated a passionate group of shoppers — many of whom go to great lengths to avoid that bigger, bluer, cheaper rival across town. Target isn't bulletproof (the massive 2013 data breach that affected millions of customers is the most cringe-worthy example) but for core shoppers, there's little Target can do to lose their allegiance. Here are 10 reasons devotees say they'll always choose Target over Walmart.