Buy This, Not That
Some products inspire a fanatical devotion among fans — but that makes them an easy target for other companies who want a piece of the pie. Often, knockoffs and lookalikes suffer in comparison to the product they imitate, but in some rare cases, they manage to offer equal or better performance for a fraction of the price. Here are our favorite tried-and-true cheaper alternatives to some of the most beloved buys out there, including a TikTok-approved Target soap with a copycat scent.
Prices and availability are subject to change.