NAME BRANDS NEED NOT APPLY
If you're still under the impression that store brand products are inferior to their name-brand counterparts, it's time to get with the program. Many retailers' in-house brands are earning shoppers' adoration for everything from reasonably priced groceries to home goods. Some items from places like Costco, Target and Walmart are so good that buyers are even a little fanatical about their finds — but the secret is out now. Here are 20 store-brand buys that customers rave about, many of which are much cheaper than their name brand equivalent.