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Holiday shopping is getting serious, and everything appears to be on sale. But savvy consumers know that seemingly ubiquitous discounting doesn't necessarily make this the best moment to make a purchase. What, then, should consumers buy in December?
Related: 10 Hot Holiday Gifts and How to Get Them for Less
Just don't rush out right away to buy all the goodies for under the tree. The best toy deals of the year are yet to come. Early to mid-December is historically the best time to buy -- right in the midst of the holiday shopping season and before last-minute shoppers drive prices back up.
Black Friday is the best time to score deals on electronics, but December is still a great time to buy TVs. Ultra-high-definition 4K TVs are seeing major discounts this holiday shopping season. Shoppers looking for something cheaper can also snag a regular HDTV for a bargain price in December. Blu-ray movies and DVDs are reduced too.
DON'T BUY: OTHER ELECTRONICS
Digital cameras, tablets, laptops, and the like are big holiday purchases for many folks but unfortunately not the best deals in December. The biggest discounts historically appear in November for Black Friday and again in January, when new models debut and the previous year's models are marked down.
BUY: KITCHEN ITEMS
Planning to spend a lot of time in the kitchen over the holidays? Kitchen items are typically marked way down in December. Even if you don't expect to cook much this season, a mixer makes a good gift for the in-laws.
Black Friday has proved in recent years to be the best time to buy tools. However, don't discredit December. The whole month is still an ideal time to buy tools -- particularly wrench, screwdriver, and drill sets -- for the handy people on your holiday shopping list.
BUY: HOLIDAY GOODS
Dec. 26 is the time to start buying Christmas decor for next year. And if you haven't had enough Christmas candy by late December, pick some up for cheap.
BUY: GIFT CARDS
Many restaurants and some retailers looking to close out the year on a high note offer free gift cards to customers who spend a certain amount buying gift cards for others. A list compiled last December by DealNews shows the types of offers that shoppers can expect this year.
With New Year's Eve right around the corner, champagne drinkers have much to cheer about. December is the season of high demand but still the best time to stock up on cheap champagne, as stores vying for all that celebratory business lower their prices on the bubbly stuff.
BUY: WEDDING DRESS
Some big-ticket items are better buys than others in December. With the wedding season at a near standstill this month, dress vendors are looking to make a sale -- any sale -- so discounts abound.
BUY: A HOME
If you're in the market for a new home, try to buy in December. Many sellers take properties off the market for the holidays, and those who don't are truly motivated, which means more negotiating leverage for buyers.
December is also a good time to negotiate a deal on a car. With the year coming to an end, dealerships are ready to cut prices, and many offer exceptionally good deals on New Year's Eve.
BUY: SEASONAL PRODUCE
When it comes to stocking the refrigerator, don't be fooled by the cold temperatures. Many fruits and vegetables are in season and cheap. Try incorporating beets, broccoli, Brussels sprouts, cabbage, carrots, kale, leeks, onions, potatoes, radishes, sweet potatoes, turnips, and winter squash into holiday dishes. Seasonal fruits include clementines, grapefruit, kiwi, lemons, limes, mandarins, oranges, pears, and tangerines.
BUY: HOLIDAY FOOD
National Pie Day, Eggnog Day, Candy Cane Day, Champagne Day, and Cookie Day all fall in December. Look for sales and treat yourself or pick up these seasonal favorites for cheap to share at holiday parties.
DON'T BUY: WINTER GEAR
As a general rule of thumb, most products are discounted when they go out of season. Items such as skis and snow blowers are still very much in demand in December, so hold off on those.
DON'T BUY: JEWELRY
Put off purchases of jewelry and watches in December. They're popular holiday gifts, so jewelers aren't hurting for business and are therefore less likely to feature deals or discounts.
DON'T BUY: WINTER APPAREL
Most winter clothing is still tagged at close to full price in December. Sure, prices may start to dip the day after Christmas, but that still isn't the best time to buy. Consider waiting until January or even February, when demand is down and retailers are eager to unload inventory, although the selection is more limited.
DON'T BUY: LINENS
Linens aren't high on many gift-shopping lists, so they aren't typically on sale as the holidays approach. Many department stores host their annual white sales in January, so don't shop for linens and towels just yet.
DON'T BUY: FURNITURE
Furniture is also a no-no in December. It's not until January that retailers get anxious to clear the showroom for new products released in February.
DON'T BUY: CALENDARS
Retailers are well aware that most people want a calendar for next year before Jan. 1, so discounts are few and far between. For people who can briefly manage to stay organized without one, there are better deals in January.