iphone 11

14 Things That Aren't Worth Buying on Black Friday

View Slideshow
iphone 11

Is Black Friday Even Worth It?

Most people don't want to wade into the Black Friday shopping madness unless they absolutely have to — especially this year. Although it seems like everything is on sale, the reality is that there are plenty of purchases that are unwise to make on America's biggest shopping holiday. Even if you can't skip Black Friday shopping altogether, be wary of types of items that won't pan out to be desirable deals. 

Related: Things That Are Worth Buying on Black Friday

Winter Coats

Winter Coats

In the market for a warm winter coat? Late November is not the time to buy, according to savings expert Kendal Perez, once the in-house savings expert at Coupon Sherpa. "Clothes are a great buy during Black Friday weekend, especially on Cyber Monday," Perez says. "But winter coats are a better buy in January when the winter season — for retail, anyway — is coming to a close and bulky jackets start moving to clearance racks."

Related: Gifts That Are Made in America



Buyers will see some toys marked down on Black Friday but should wait for bigger savings that are likely in the coming days and weeks. "Toys are big buys during the holiday season, and retailers often discount them more heavily closer to Dec. 25 to tempt parents just before the holiday," Perez says.

Related: 50 Best Gifts to Buy Your Grandkids

iPhone 11

The Latest Phone

There's always a lot of hype about the latest iPhone, but Black Friday may not be the time to buy. "Walmart, Target, and Best Buy will likely offer these devices with store gift cards of up to $250, but deeper discounts on the device will arrive when it loses its novelty," Perez says. Look for iPhones to come down in price about nine or 10 months after release.

Related:  The Hottest Tech Gifts This Season

Oleg Breslavtsev/istockphoto


Avoid things that sparkle. "Shoppers should hold off on any jewelry purchases until after the New Year," says Sara Skirboll, shopping and trends expert at RetailMeNot. "While jewelry is a go-to gift for a loved one during the holidays, January brings savings in the form of Valentine's Day discounts." 

Related: 50 Gifts for Her Under $50 That She'll Love 

Fitness Equipment

Fitness Equipment

Before splurging on new workout gear, remember that January is prime time for discounts. "There might be a few deals during Black Friday week on fitness equipment," Skirboll says. "But shoppers should expect these retailers to dive into deeper discounts after the new year. It is no secret that New Year's resolutions encourage a stronger workout regimen, and stores know it."

Related: Get Going With These Great Gifts for Runners

Holiday Decorations
Outdoor Furniture
High-End Laptop Computers

High-End Laptop Computers

Budget and mainstream laptops should enjoy steep discounts on Black Friday, but that's not the case for more expensive models with blazing processors and better graphics. They'll be cheapest in July and September.

Final-Sale Items


The tradition of retailers discounting bedding at the start of the year is a long-held tradition. It's not unusual to see discounts of 50% to 80% during January white sales, so don't buy bedding on Black Friday.



According to Consumer Reports, February is the time of year when people in search of better sleep stand to save the most on mattresses. Wait a few months after Black Friday to get the best deal on a mattress.

Boxed Chocolate

Boxed Chocolate

Boxed chocolate makes a great gift for anyone with a sweet tooth, but the time to buy is not Black Friday. The weeks between Valentine's Day and Easter are the undisputed best time for chocolate savings. 

Related: 20 Gifts for People Who Say, 'Don't Get Me Anything'

Air Conditioner

Air Conditioners

Although it may seem logical to buy an air conditioner when demand is almost non-existent, that's not usually the case. The best deals are usually available at the very tail end of summer in August and early September. (When you do buy, you'll want to keep these models in mind.)

Related: Unique Gift Ideas for Everyone on Your List

Final GG Slide_Spread Cheer.jpg

Find the Perfect Gift for Everyone in 2021

Before you go shopping for gifts, consider installing the Capital One Shopping free browser add-on. It will instantly compare and find lower prices when you shop on popular stores such as Amazon. It will also search automatically for available coupons and apply them to your cart at checkout, and help you earn rewards that can be redeemed as gift cards. (Available to all shoppers — Capital One account or credit card NOT required.) Sponsored.

Note: We are a reader-supported site and receive compensation from purchases made through some of the links in this post. Additionally, Capital One Shopping compensates us when you get the browser extension using the link provided.