Most retail insiders agree that Target has mastered its cheap-chic niche, in no small part thanks to its fiercely devoted clientele and array of affordable but high-quality store brands. So what's worth slapping down that REDcard for? Whether you're looking for gift ideas or shopping for yourself, here are some of our favorite exclusive-to-Target finds this year.
Prices and availability are subject to change.
Price: $50
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Believe it or not, this inexpensive cookware from one of Target's newer store-brand labels outperforms an All-Clad set five times the price in independent expert testing. In fact, Made by Design's stainless-steel pieces get good reviews across the board from owners, too, who say they're surprisingly sturdy for the price.
Price: $23
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Target has always been a go-to for "cheap chic" fashion, and these Mad Love sandals have all that casual Birkenstock style for a fourth of the price. Like their pricier inspiration, they have a flexible EVA sole, and owners say they're much comfier than the price would suggest.
Price: $47 on sale
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Tired of thin, skimpy throw blankets? This one is large enough and heavy enough for even the tallest, coldest couch potatoes. It's machine-washable, and owners say it's oh-so-fluffy and soft.
Price: $200
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Leave it to Target to come up with a contemporary twist on the classic Adirondack. Made from durable weather-resistant, fade-resistant Polywood, the chairs are built to last and backed with a 20-year warranty.
Price: Starting at $30
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Hundreds of reviewers say Target's line of Threshold fretwork rugs offers good design and quality at a low price. They come in five sizes and seven colors, making it easy to find one that works with your decor. Owners say the nylon fabric is durable for even high-traffic areas such as entryways or living rooms.
Price: $35
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This handy cart reminds us of the popular Ikea Råskog – and trust us, that's a very good thing. Target's version adds a touch of storage to any tight spaces, with shelves that can hold up to 10 pounds each and locking casters that make moving the cart (and helping it stay put) easy.
Price: $40
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Anoraks have come into their own this year, and Target has been there to jump on the trend. This breathable cotton jacket flatters with a below-hip length and integrated drawstring, all while offering practical features like a hood and large pockets.
Price: $60
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Pottery Barn may be the go-to for a large set of design mavens, but when you get down to it, there's no reason to overpay for a mirror. Target shoppers have gone gaga over the similarly sized $60 round brass mirror from the store's Project 62 home-décor line. The on-trend piece has inspired hundreds of happy reviews.
Price: Starting at $30
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You can spend big on sheets, but Target's Threshold Performance 400-thread-count sheet set proves it's not necessary. Testers at The Wirecutter declare these sateen sheets nearly as good as much pricier competitors, and they ace tests of softness, wrinkle resistance, and durability.
Price: $33
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Even if your downward-facing dog could use some work, this thick and cushy yoga mat can stand in as a soft, non-slip surface for any kind of floor exercises. It includes a carrying strap for convenient travel.
Price: $100
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A perfect turntable for that old-school soul who's getting into vinyl, this turntable is as functional as it is sleek. Features include a 45 adapter, pre-amp and adjustable skate control. It even connects wirelessly to wireless speakers.
Price: $35
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This cozy hideaway is the perfect place for kids to play or curl up with a book while they wait out the chilly weather. It comes in several colors and has a roll-back door for easy access. Owners say it's sturdy and roomy enough for a playmate or two.
Price: $230
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This stylish accent chair with a mid-century modern vibe is perfect for adding extra seating without taking up a lot of space. The tapered wood legs and neutral fabric can also blend with most décor, and owners say they're sturdy and easy to assemble.
Price: $25
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This copper-handled bin offers an elegant option for corralling clutter in any room, and owners are big fans of the minimalist style. Use one for laundry, blankets, towels, toys or anything else you want to have at your fingertips.
Price: $30
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These beloved moisture-wicking joggers are a stylish and versatile addition to any guy's wardrobe, perfect for the gym or daily errands. Side pockets and an elastic waist mean they'll be plenty comfy, too.
Price: Starting at $18
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This well-reviewed diffuser pumps out up to 18 hours of your favorite fragranced mist, and the minimalist design will blend into any room. It also includes a soft, relaxing light.
Price: $76 on sale
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This chic brass tripod lamp has a mid-century design that will add style and light to any dark corner for less. Reviewers say it's easy to assemble, and they love that it accommodates three-way bulbs.
Price: $23
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This quirky, easy-to-love home accent can be personalized with short greetings or messages. Unlike many similar products, it's made of solid wood. It comes with 180 letters, numbers and symbols.
Price: $17
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Add a little greenery to doors, mantles or any other space that could benefit from a little flourish with this realistic-looking 24-inch faux eucalyptus wreath. Owners love how lightweight it is and say it's suitable for any season, especially in between holidays.
Price: $35
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These much-loved ankle boots are perfectly suited for transitional weather with an unexpected cutout on the side. They have an easy slip-on design and a 1-inch stacked heel for a little extra height.
Price: Starting at $3
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These easy-to-grip hand weights, available in weights up to 15 pounds, are the ultimate in versatility. Get the light 2- or 3-pound weights to add some resistance to your cardio, or step up to heavier weights for more intense strength training.
Price: $13
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This wire-and-ceramic reviewer favorite can add a dash of contemporary style and greenery to anyone's wall. No green thumb? Drop mail or knickknacks inside instead.
Price: $60
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Versatility is the name of the game with this modular shelf that takes a page out of Ikea's playbook. Use it vertically or horizontally, for knickknacks and books or any manner of clutter with compatible bins.
Price: $37
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When a real leather backpack is out of the budget, this faux-leather option from Target is an excellent stand-in. Polished and practical, it fits smaller laptops and has several pockets to help you stay organized.
Price: $25
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Crisp and white, this shower curtain impressed testers at The Wirecutter with its substantial, durable fabric and metal grommets, which make it easier to hang. Most owners give it high ratings, but a few warn that it might shrink after washing.
Price: $20
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Wireless speakers are a dime a dozen these days, but the diminutive size and minimalist design of this Target option make it appealing even without the low price. The attached strap makes it easy to loop onto backpack straps, bike handlebars or other spots while you’re on the go.
Price: $40
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What kid can resist their very own “neon” lights? This cheerful rainbow is powered by long-lasting LEDs that light up the night with vibrant colors, and parents say it’s easy to hang and operate.
Price: $40
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A stylish way to stay warm on those “in between” days, this denim jacket has a classic look that will make it a wardrobe staple for years to come. Owners love the touch of spandex, which helps with comfort and fit.
Price: $8
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Has Target made the perfect inexpensive mixing bowls? That’s what reviewers say about this nesting set, each marked with measurement lines and outfitted with small handles and spouts for easy pouring. Owners especially love the nonskid bottoms that grip countertops.
Price: $45
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A versatile weekender that looks far more expensive than it really is, this Universal Thread bag has faux leather accents, interior pockets for essentials, and both double handles and a crossbody strap for easy carrying.