Costco's Secret Sauce
Legions of consumers happily pay the (minimum) $60 annual fee for the privilege of shopping at Costco. In 2020, there were over 105 million cardholders, according to the company's annual report. During that same period, more than nine out of 10 members in North America renewed their status. Aside from the savings that come with low prices and bulk buying, what keeps shoppers coming back for more? Here's what members say in online reviews and a Cheapism poll on Facebook. Not a Costco member? You can apply here.
Related: How Non-Members Can Shop at Costco