Costco Brand Products Shoppers Rave About

One of the main reasons Costco members are willing to fork over $60 or more every year just to shop: its beloved private label, the Kirkland Signature brand. Many Kirkland products have earned a cult following for their high quality and low prices. Judging by the rave reviews from experts and buyers, many of them are just as good as — maybe better than — the name brands. So good, in fact, that a sweatshirt repping the Kirkland Signature name is selling like hotcakes after recently returning to store shelves. (Not a Costco member? Apply here.)

Prices and availability are subject to change. Some prices may be lower in store.

Related: 33 Things Not to Buy at Costco, Sam's, or BJ's

$20

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If there was ever any doubt about how much people love Kirkland Signature, this unisex sweatshirt should clear that right up. This stretch cotton-fleece shirt has the Kirkland name slapped right on front, so everyone will know not only that you're a proud Costco member, but one who appreciates name-brand quality for less. "This screams, 'I know what economies of scale are' as loudly as a Yale sweatshirt, but without all that toxic silver-spoon energy," enthuses one reviewer. "And last but not least, as with all Kirkland drops, the price is RIGHT."

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$15 
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This house-brand detergent "outperformed plenty of more expensive detergents" in extensive testing by Wirecutter, and it has also earned endorsements from the likes of Consumer Reports and Good Housekeeping, testers note. The hefty 194-ounce bottle will also last all but the most laundry-laden families several months.

Related: The 30 Best Finds at Costco

$5
Available in store only

We'd be remiss if we didn't mention one of Costco's best-known — and arguably most loved — products. These 3-pound birds manage to taste pretty darn good without the addition of MSG or gluten, and they are the runaway winner for both tastiness and value when compared with rotisserie chickens from other major grocery chains, notes Mashed.

Related: 10 Quick Recipes to Make With Costco's $5 Rotisserie Chicken

$22 (900 ct.)
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Talk about something that it makes sense to buy in bulk. New parents have long sung the praises of Costco's baby wipes, saying they're sturdy, gentle on sensitive skin, and most importantly, cheap. No baby? No problem, because reviewers say they also use them to clean their own skin, dirty shoes, patio furniture, and plenty of other stuff.

Related: 19 Health Products and Services That Cost Less at Costco

$11
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This longtime Costco staple has built up an admirable fan base over the years, and there has been some buzz that it's a close cousin of the much more expensive Pureology Hydrate line. Devotees say it's salon-quality at a much lower price, and they love that there are no potentially damaging sulfates, an ingredient common in many shampoos.

$22
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Kirkland's basic sliced bacon took the crown in a Consumer Reports taste test, although the experts note you'll need some freezer space since you have to buy four 1-pound packs at a time. (That's a sacrifice we're willing to make.)

Related: Best Food Deals at Costco: Comparing Prices on 50 Products

$12
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Costco's beloved syrup is the real thing: 100% pure, Grade A Amber, and organic. "Hands down almost as good as maple syrup I had growing up in northern Michigan, straight from the tree," raves one Amazon reviewer. Consumer Reports has also singled it out as one of the store's best values.

Related: Over 50 Store-Brand Items That Deliver Quality and Savings

Starting at $60
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You might not expect to find high-end sheets in the same store where you buy your toilet paper in bulk, but buyers say Costco's sheets are the real deal. Made from 100% pima cotton, they have more than a high thread count going for them, including wrinkle-resistant technology and specially fitted corners. "They are bright white and beautifully luxurious, but feel light as a feather on and sleep cool," one buyer says in a review.

Related: I Shopped at Costco for the First Time and This Is What I Learned

$20 (6 ct.)
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Undershirts can take a beating, and buyers have long said Costco's thick cotton version is much better suited than the competition to repeated washing and wearing. "The only reason I have ever had to replace them is because I ruin them, out of the at least 60 that I've had, I've never had one fail!" reports one repeat buyer.

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$9 (12 ct.)
In store or same-day delivery with Instacart

Costco's bagels have earned a thumbs-up from Consumer Reports, which says they're just as good as what you pay more for at Dunkin'. They're fresh, which helps make them even tastier, but as Redditors note, that also means that they are quick to expire.

$20
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It's no wonder that business wear brands like Brooks Brothers and Men's Wearhouse are struggling, especially when you can pick up a quality dress shirt at Costco for less than $20. Repeat buyers say it's hard to beat the quality for the money. "Even though this shirt is so inexpensive, it is just as high quality as those I have paid $50-100 for," one reviewer says. "I work in a large international company and people have even commented on how they like my shirt."

$14 (48 ct.)
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Of course store-brand batteries are cheaper than other name brands. But are they as good? Happily, expert testing has revealed that Kirkland Signature batteries are just as powerful as Duracell Coppertops (unsurprising, as Duracell actually makes them) so go ahead and save a few bucks. 

$40 (48 ct.)
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Who couldn't use a little pick-me-up? While energy shots tend to be pricey, reviewers say Costco's are just as effective as the name brand at a fraction of the cost. "I really like drinking these energy shots," says one buyer. "They give me a boost, they taste great and they're less expensive than other energy shots on the market. Since I've never liked coffee, they help keep this guy who doesn't sleep enough awake and energized."

$22
In store or same-day delivery with Instacart

If you're lucky enough to live in a state where you can buy booze at Costco, Kirkland Signature vodka is a must, customers say. Testers at The Kitchn prefer the warehouse's French variety, even ranking it above pricier bottles of Chopin, Reyka, Ketel One, and Grey Goose.

Related: Can't Go to the Bar? Essential Liquors and Mixers to Stock up on Now

$13
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Attention, discerning cooks: There's no need to overspend on that small, fancy bottle of extra virgin olive oil at the gourmet grocery store. Experts say the Kirkland Signature brand, sold at Costco in a big, green 2-liter bottle, is its equal in every way, and perhaps even its superior. It has also earned a recommendation from chef Samin Nosrat of Netflix's "Salt Fat Acid Heat."

$14 (365 ct.)
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The only thing worse than seasonal sniffles is paying out the nose (pun intended) for them to subside. That's why buyers are so enthusiastic about Costco's allergy tablets, which many say are indistinguishable from Zyrtec. As Consumer Reports notes, there's no reason to overpay for the same active ingredient.

$38 (2 ct.)
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All of Costco's store-brand coffee options earn high marks, but its Costa Rican beans may earn the most steadfast praise. Coffee Channel places it in its top five Costa Rican brews, lauding the "consistent dark roast and rich, full flavor." One buyer puts it this way: "I have tried extremely expensive brands and very cheap brands. I find that I keep coming back to Kirkland. The minute I have the first sip of this from my espresso machine, I melt. I feel like I'm coming home."

$14 (4 ct.)
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It takes a lot to get a guy enthusiastic about his underwear, which makes the over 4,000 positive reviews of these tagless Kirkland boxer briefs all the more impressive. "My wife bought me a few pairs of $32 boxer briefs which I liked a lot," one buyer says. "Then I tried the Costco version (for one-tenth price) and I really can't tell the difference. These are really great."

$45 
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Cheap protein bars often taste like cardboard, but that's not the case with this well-loved Costco staple. You'll get 22 grams of protein, 10 grams of fiber, and a shocking small amount of sugar — just 2 grams. "In the clean bar market, I used to rely on Quest," says one reviewer. "These bars taste better AND are significantly cheaper (?!?). Seems too good to be true — I'm not complaining."

$7 
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Shoppers feel so passionate about this seasoning that they led a revolt when it was removed from Costco shelves, eventually prevailing in getting it added to the website instead. "Nothing on the market comes close to it," one reviewer says. "It has a sweet smokey flavor that comes across as natural and not artificial or salty. I use this seasoning on chicken thighs, shrimp, even ribs." 

Related: Don't Miss These 20 Perks of Costco and Sam's Club Membership