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A new plant-based fast-food restaurant in Los Angeles is turning heads for its tongue-in-cheek branding that might seem a little, well, familiar.


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Mr. Charlie's could easily be mistaken for McDonald's if you aren't paying attention. Its storefront is decked out in red and gold, along with a very familiar smile that just happens to be upside down in a frown. There are red cardboard boxes in the window, the packaging for the restaurant's "Unhappie Meal." 


And inside, the space — and the website — is decorated with Andy Warhol's Marilyn Monroe image superimposed with very Ronald McDonald-like clown makeup.


Editor's note: This story has been revised since publication.



It's clearly a statement against the global fast-food giant, though owner Charlie Kim plays coy when asked about the connection, possibly under advisement from an attorney. He ate a lot of fast food as a kid, but his wife's veganism inspired him to make a change, and he wants to "do something more for the planet."


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The restaurant has exploded on TikTok since it opened in February, thanks in large part to a video posted by superstar singer Lizzo. She eats an Unhappie Meal, including the lookalike fries, nuggets, and burger, and gives all of the food a resounding "mmmm."


@lizzo #stitch with @plantbasedparadise ♬ original sound - lizzo


All of Mr. Charlie's employees are from an organization that provides resources for people transitioning out of homelessness or incarceration. Between that and providing a vegan fast-food alternative, the restaurant has definitely earned some fans — but who knows how long it will remain in its current form if McDonald's gets a say. So if you want to sink your teeth into a "Not a Cheeseburger" without the immense weight of global capitalism on your shoulders, get to Mr. Charlie's soon.


Gallery: Where to Find Plant-Based Fast Food