If you’ve ever thought, “Man, I wish my lozenges tasted like chicken noodle soup”, congratulations. Your oddly specific dream just came true.
Progresso, the soup brand, decided to release Soup Drops — because spoons are overrated, soup should be portable, and if there’s one thing missing from your life, it’s a hard candy that tastes like chicken broth.
Here is everything you need to know
In a move that no one saw coming (or perhaps asked for), Progresso has launched a limited-edition soup-flavored candy, Soup Drops to celebrate National Soup Month.
The company said in a press release that this ingenious confectionery creation will come in handy during flu season.
'While most folks flock to the cough drop aisle at the first sign of a cold, Progresso is here to say, "Hold my spoon!"' reads the statement.
According to the press release, each hard candy is infused with the hearty flavors of their iconic Chicken Noodle Soup, meaning you can now get all the cozy feels without any of the warmth, texture, or logic.
The flavor profile promises to mimic broth, savory veggies, soft egg noodles, chicken, and parsley — which is a long way of saying it’s basically a bullion cube but in candy form.
The Soup Drops are available exclusively at ProgressoSoupDrops.com, with new batches released every Thursday throughout January.
Each order includes 20 individually wrapped candies in a can that mirrors the iconic Progresso Soup can, plus an actual can of Progresso Traditional Chicken Noodle Soup.
They go for $2.49, plus $0.99 shipping.
While one might think the idea of a condensed dinner would only appeal to a 7-year-old—or, naturally, Willy Wonka — the first batch of Soup Drops immediately sold out.
'Well, this is souper awkward… our Soup Drops sold out before we had the chance to tell you,' Progresso wrote in an Instagram post. 'But don’t worry, there’s a fresh batch of Soup You Can Suck On coming your way next Thursday, 1/23, at 9 AM ET.”
Progresso has certainly stirred the pot with this one.
Progresso is far from the only company to use an unusual product or flavor as a marketing stunt.
During the most recent holiday season, McDonald's offered fans the chance to buy a giant jug of McRib sauce and KFC sold candles that smelled like fried chicken and biscuits. And over the years, we've seen a wild array of unnecessary flavors from popular brands from Doritos-flavored booze and Velveeta martinis to French's ketchup popsicles and pumpkin-spice Spam
