With more than a century of tradition and a cult following that divides the country’s highways into car people and truck people, pickups are as American as anything. In fact, America’s car is a truck: Pickups — domestic and imports alike — sell in staggering numbers every year.
Insurify data scientist and writer Alexandra Conza says a large part of the obsession is psychological and cultural. “The pickup truck has gained a strong foothold in the American psyche, representing a heady mix of rugged durability, strength, and masculinity,” she says. “Of course, not all of the appeal is intangible. Pickup trucks meet a broad range of tastes, practical needs, and budgets. While remaining long-lasting, strong, and dependable, they have evolved over the past decade to accommodate everyday driving, with cabins that are downright luxurious at certain trim levels. On top of this, pickup trucks are a very safe choice, with the fewest fatal crashes per capita compared to SUVs and sedans.”
But not all trucks are created equal. Using data from Insurify, Cheapism ranked the 10 bestselling trucks in America and outlined what makes them so great, or at least so popular.