In It for the Long Haul
Ford Motor Co. delivered a new Mustang and a long-awaited Bronco this year, but what people were most anticipating was the first new-generation F-150 since 2015. And you'd almost have to have been living under a rock lately to avoid any media mentions of the F-150 Lightning, the company's new all-electric version of its iconic truck. The rugged, reliable, and familiar F-150 is the bestselling truck in America and has been since the White House was occupied by a man named, well, Ford. For decades, in fact, it’s been America’s bestselling vehicle year after year, even when you count cars, SUVs, and anything else on wheels.
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