In It for the Long Haul
Toyota is the world's biggest automaker and the sixth-largest company on Earth in terms of revenue. Although bigger doesn't always mean better, the cost-to-own awards and best resale value prizes that Toyota consistently rakes in make a bold statement on the company's commitment to building cars you can trust.
“That tells you a lot,” says Karl Brauer, executive publisher of Kelley Blue Book. “It tells you that the cars are hugely dependable and they are highly valued by both new and used car buyers because of the wide awareness of how dependable they are. That's what makes a car hold its value. Both used- and new-car buyers know that they can buy a Toyota and expect a pretty stress-free and worry-free ownership experience because it's so dependable and reliable.”
In other words, Toyota owners trust their Toyotas — but not all models are created equal. Here's a look at the standouts that have consistently earned praise for their reliability, ease of ownership, and innovation.