In It for the Long Haul
Toyota is the world's biggest automaker and the 10th-largest company on Earth in terms of revenue. Although bigger doesn't always mean better, the cost-to-own awards and best resale value prizes that Toyota rakes in consistently make a bold statement on the company's commitment to building trusted cars.
"That tells you a lot," said Karl Brauer, executive publisher of Kelley Blue Book. "It tells you that the cars are hugely dependable and they are highly valued by both new- and used-car buyers because of the wide awareness of how dependable they are. That's what makes a car hold its value. Both used- and new-car buyers know that they can buy a Toyota and expect a pretty stress-free and worry-free ownership experience because it's so dependable and reliable."
In other words, Toyota owners trust their Toyotas — but not all models are created equal. Here's a look at the standouts that have earned enduring praise for their reliability, ease of ownership, and innovation.