Easter Candy Facts

18 Surprising Facts About Easter Candy

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Easter Candy Facts

Sweet Talk

Easter candy, it turns out, is a bigger deal to some people than attending church for the annual holiday. In fact, some people buy more candy for Easter than they buy for Halloween (as hard as that is to believe). These are just a couple of the entertaining and somewhat surprising facts about Americans and their Easter candy habits. Read on for more eye-opening tidbits and traditions surrounding the annual sugar fest that takes place each spring.

Related: 11 Ideas for Easter Family Fun

Candy vs. Church

Candy vs. Church: Candy Wins

Sure, Easter is a religious holiday that dates back centuries and which had little (okay, nothing) to do with candy, but these days the sweet treats seem to have a great deal of importance for many people. A survey conducted by Statista revealed that giving baskets of candy for the holiday is more of a tradition than attending church. About 60 percent of Statista survey participants said they give Easter baskets while just 51 percent typically attend church.

Jelly Belly
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We Spend Billions on Easter Candy Each Year

Given American's apparent love for Easter candy, it shouldn't really be any surprise that, as a country, we typically drop a small fortune on the tradition. In 2019, the National Retail Federation reported that Americans expected to spend $18.1 billion on Easter. And that's no one-year aberration or random outlier. In 2018, the figure was pretty similar ($18.16 billion). Of that amount, some $2.6 billion was for candy alone. Ding. Let that sink in.

Related: Easter Is the Last Candy Holiday Until Halloween. Here Are 22 Seasonal Favorites to Grab While You Can

We Spend Billions on Easter Candy Each Year
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But We Still Try to Be Savvy Shoppers

While Americans clearly love their Easter candy, and we spend a fortune on it, there's still plenty of bargain shoppers out there, too. Statista found that 26 percent of its respondents said they like to buy reduced-price candy after Easter.

Halloween Candy

Easter Has Been Known to Beat Out Halloween

While Halloween would seem to be the logical top contender in the United States for sheer volume of candy sales, Easter has actually been known to push its way into the No. 1 slot now and again. For instance, the National Retail Federation reported that consumers expected to spend about $2.4 billion on Easter candy in 2016. By comparison, about $2.1 billion had been spent on Halloween candy during the immediately preceding October.

Cadbury Egg

Brand Matters

No, we're not talking about a new designer purse or pair of heels. We're talking about, er, chocolate eggs and chocolate bunnies. Yeah, even candy that's typically consumed in a matter of minutes brand matters. Thirty percent of respondents in the Statista survey said they pay attention to the brand when making their chocolate bunny and egg selections. No word on what brand is best, though. (Looking to venture beyond the usual big-name brands? Consider these 25 Candymakers With Treats Almost Too Pretty to Eat.)

'Kiss' Wasn't Trademarked Until 2001

Where Does All That Candy Really Come from Anyway?

Though the origins of this particular belief are unclear, it seems there's a small (okay, very small) percentage of people who believe that Easter candy is melted down or rewrapped Christmas candy. According to Statista, 4 percent of survey respondents fell into this category.

Chocolate Bunnies
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How Many Chocolate Bunnies Is Enough?

Time for a fun quiz. How many chocolate bunnies would you guess are produced each year to satisfy the Easter candy habits of Americans coast to coast? Five million? 10 million? Not even close, my friends. A staggering 91 million chocolate bunnies are produced annually, according to WalletHub.

Easter Bunny Ears

Speaking of Chocolate Bunnies

It seems there's a right way and a wrong way to eat a chocolate Easter bunny, so listen closely. About 76 percent of Americans believe the ears of the chocolate bunny should be eaten first, according to the online candy store Sweet Services. So, by all means, don't munch on the feet first. (Only 4 percent of Americans say that's the right approach.)

Chocolate Mold

Another Word on Chocolate

Sure there are countless options when it comes to Easter candy. There are jelly beans, marshmallow chicks, and creme eggs (let's all say it together…yummm). But of all the choices out there, Americans prefer one above all else and that's chocolate. A whopping 70 percent of the Easter candy purchased is chocolate.

Related: 17 Surprising Things You Didn't Know About Hershey Kisses

The Red Jelly Bean Wins

The Red Jelly Bean Wins

We all have a personal favorite when it comes to jelly beans. And that includes kids. On average, they prefer the red jelly bean to all others. That fact alone doesn't reveal much, however, because red jelly beans come in all flavors. Jelly bean maker Jelly Belly for instance offers red jelly beans in sizzling cinnamon flavor, very cherry flavor, and also red apple flavor.

Jelly Bean Factory
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About Those Jelly Beans…

We seem to like jelly beans. A lot. Close to 16 billion jelly beans are consumed each year at Easter. Which, if you had the time and the energy, could be lined up and would circle the globe nearly three times over. Yeah, so there's that. Also, in case you were wondering, jelly beans got their start in the Easter candy extravaganza back in 1930.

Related: The Fun, Secret History Behind Jelly Beans and Other Sweets

One at a Time Please

One at a Time Please

Just as Americans have very specific preferences for how a chocolate bunny should be eaten, it seems there are also some very specific preferences about the best ways to eat jelly beans (well, at least among kids). It seems about 70 percent of kids 6 to 11 prefer eating jelly beans one at a time. While 23 percent say they pop several in their mouth at once, perhaps to mix all that sugary goodness and multiple flavors up in one giant jelly bean flavor explosion.

More Jelly Bean Facts to Ponder

More Jelly Bean Facts to Ponder

It seems about 30 percent of boys are more apt to eat a handful of jelly beans versus 20 percent of girls, according to Sweet Services. Though the reasoning behind this particular gender breakdown remains a mystery.

Kenneth Canning/istockphoto

What Do an Elephant and a Chocolate Egg Have in Common?

Go on, ponder that thought for a moment. Okay, give up? It seems the largest chocolate egg ever created weighed 15,873, which as it turns out, is not that much lighter than an elephant, according to WalletHub. So yeah, it was a giant egg. The average adult elephant weighs 16,538 pounds.

Gold Chocolate Bunny

How Big Is Big Enough?

As if the giant chocolate egg isn't enough, the largest chocolate Easter bunny ever made was 9,360 pounds. Separately, the most expensive Easter bunny rang in at $49,000 (and a whopping 548,000 calories). The bunny, which weighed 11 pounds, was made with cocoa from Tanzania and two solitaire diamonds.

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Not to Be Outdone

To be fair, Easter isn't all about jelly beans and chocolate bunnies. Each year between 1.4 billion and 1.5 billion marshmallow Peeps are consumed. And just in case you were wondering there were 24 flavors of Peeps available last Easter. The flavor options have grown to include fruit punch, sour watermelon, chocolate pudding, lemon sherbet, blueberry, and pancakes and syrup. There are even chocolate-covered Peeps. And this year the company introduced five new flavors: Froot Loops; Hot Tamales Fierce Cinnamon; Raspberry Dipped in Crème Fudge; Root Beer Float, and Chocolate Pudding bunnies. (Decisions…decisions…)

Too Much Candy

We Will Lecture Our Kids About Eating Too Much Candy ...

Sure, the country produces a lot of Easter candy and we buy a lot of Easter candy, but we will still plan to tell our kids not to eat too much candy. (Good luck with that). About 90 percent or parents say they discuss eating candy in moderation with their kids. Let's all say it together: Uh-huh.

And Then We Will Steal Their Candy

And Then We Will Steal Their Candy

Yes, that's right. We will sit our kids down and expound upon the harm that can come from eating too much candy. The cavities, the dental bills, the hyperactivity, and then, once the kids are tucked safely in their beds, or they are outside playing, or they have simply looked in the other direction, we will betray them. A full 81 percent of parents will steal from their kid's Easter stash, according to WalletHub. Yup. We have no shame.