Too Much of a Good Thing
Every company aspires to be a household name, but some iconic brands have become synonymous with an entire category of products. It might seem like a great problem to have, but that can leave a brand fighting for its life because of "genericide" — that is, when a brand name is so ubiquitous, it's become a generic term. That can leave companies vulnerable to having their trademark canceled, and let competitors swoop in to use the famous name. We've rounded up 24 brands that might need to watch their backs, because they've become part of our daily lingo.
Juliet Bennett Rylah also contributed to this story.