Too Much of a Good Thing
Every company aspires to be a household name, but some iconic brands have become synonymous with an entire category of products. It might seem like a great problem to have, but that can leave a brand fighting for its life because of "genericide" — that is, when a brand name is so ubiquitous, it's become a generic term. That can leave companies vulnerable to having their trademark canceled, and let competitors swoop in to use the famous name. We've rounded up a couple dozen brands that might need to watch their backs, because they've become part of our daily lingo.
Juliet Bennett Rylah also contributed to this story.