All in the Family
Between big-box stores and online retailers, American consumers have access to an overwhelming plethora of options for most any product they wish to buy. Sometimes, however, those options aren't as varied as their brand names might indicate. Some companies practice "multi-branding," running apparently competing brands within the same industry to soak up more market share. We've listed some of the most egregious practitioners of multi-branding below, so you'll have a better idea where your money's going on future shopping trips.