'Suggested' Retail Price, Indeed
If you've been car shopping lately, you have a lot to be mad about. Thanks to high demand and inventory shortages that snowballed during the pandemic, new-car buyers paid above sticker price in a staggering 82.2% of purchases in January 2022, up from 2.8% of the time in January 2021, according to Edmunds. Even worse, the average price of a new car in last month was $728 more than the manufacturer suggested retail price, or MSRP, compared with $2,152 less in January 2021. The problem is so acute that GM and Ford are even threatening to withhold inventory from dealers who are selling vehicles for more than the sticker price. Read on for a more detailed breakdown of price premiums by brand, and for the handful of vehicles you may actually still be able to get at a discount — if you're lucky.
Related: Cars That Cost More Used Than New