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Car Buyers Are Paying More Than Sticker Price — Here's How Much

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'Suggested' Retail Price, Indeed

If you've been car shopping lately, you have a lot to be mad about. Thanks to high demand and inventory shortages that snowballed during the pandemic, new-car buyers paid above sticker price in a staggering 82.2% of purchases in January 2022, up from 2.8% of the time in January 2021, according to Edmunds. Even worse, the average price of a new car in last month was $728 more than the manufacturer suggested retail price, or MSRP, compared with $2,152 less in January 2021. The problem is so acute that GM and Ford are even threatening to withhold inventory from dealers who are selling vehicles for more than the sticker price. Read on for a more detailed breakdown of price premiums by brand, and for the handful of vehicles you may actually still be able to get at a discount — if you're lucky. 


Related: Cars That Cost More Used Than New


Man hands holding steering wheel of Chrysler car
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Chrysler

Average markup: $460


The average MSRP of a Chrysler in January was $47,779, but buyers paid an average transaction price of $48,239, according to Edmunds. 


Related: 50 Classic Family Cars of the Past 50 Years

Subaru grill with logo in front of sunset
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Subaru

Average markup: $592


The average MSRP of a Subaru in January was $34,164, but buyers paid an average of $34,756.


Related: The Least Expensive SUVs to Own

Row of new Chevrolet Camaro cars on display
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GMC and Buick Truck and SUV dealership. GMC and Buick are divisions of GM.
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GMC

Average markup: $677


The average MSRP of a GMC in January was $58,749, but buyers paid an average of $59,426.

Fiat 500L steering wheel and dashboard
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Fiat

Average markup: $718


The average MSRP of a Fiat in January was $29,818, but buyers paid an average of $30,536.

2020 Mercedes-Benz Inventory
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Mercedes-Benz

Average markup: $719


The average MSRP of a Mercedes in January was $67,817, but buyers paid an average of $68,536.


Dodge Logo On Charger Grill
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2016 Infiniti Q30
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Infiniti

Average markup: $820


The average MSRP of an Infiniti in January was $53,709, but buyers paid an average of $54,529.

New vehicles at a Nissan Car and SUV Dealership. Nissan is part of the Renault–Nissan Alliance VII
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Nissan

Average markup: $904


The average MSRP of a Nissan in January was $32,529, but buyers paid an average of $33,433.

Toyota Corolla display. Toyota is a popular brand among auto buyers because of its reliability, fuel mileage and commitment to reducing emissions.
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Toyota

Average markup: $1,015


The average MSRP of a Toyota in January was $37,174, but buyers paid an average of $38,189.


Related: Most Trusted Toyotas of All Time

First-person view from a driver's seat of electric vehicle
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Jaguar

Average markup: $1,109


The average MSRP of a Jaguar in January was $66,828, but buyers paid an average of $67,937.


New Audi Inventory
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Audi

Average markup: $1,325


The average MSRP of an Audi in January was $60,965, but buyers paid an average of $62,290.

Hyundai Motor Company Dealership. Hyundai is a South Korean Multinational Automotive Manufacturer I
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Front Honda sign.
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2021 Genesis G70 Sedan
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Genesis

Average markup: $1,603


The average MSRP of a Genesis in January was $59,933, but buyers paid an average of $61,536.


2021 Acura RDX Crossover
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Acura

Average markup: $1,701


The average MSRP of an Acura in January was $49,316, but buyers paid an average of $51,017.

Porsche Logo on Hood of Cayman R
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Porsche

Average markup: $1,721


The average MSRP of a Porsche in January was $103,590, but buyers paid an average of $105,311.


Related: Porsches We Dream About Driving

Kia Motors Dealership
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Kia

Average markup: $2,289


The average MSRP of a Kia in January was $32,218, but buyers paid an average of $34,507.

New Land Rover Vehicles in a Row
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Land Rover

Average markup: $2,565


The average MSRP of a Land Rover in January was $87,457, but buyers paid an average of $90,022.

2021 Cadillac XT4 Crossover
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Cadillac

Average markup: $4,048


Ouch. Cadillacs are pricey enough as it is, with an average MSRP of $76,914. But buyers paid an average of $80,692 in January, making this the most marked-up type of vehicle, according to Edmunds. 


Volkswagen Cars and SUV Dealership. VW is Among the World's Largest Car Manufacturers VII
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Other Notable Cars Selling Above Sticker Price

Though they didn't make the top 20, other notable car brands are still selling for above sticker price, according to Edmunds:

  • Volkswagen: $428 above sticker
  • Jeep: $353
  • Mazda: $312
  • Lexus: $235
  • Mitsubishi: $207
  • Ford: $163
  • Buick: $17

Volvo XC cars outside the local dealership.
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Cars Still Selling Below Sticker Price

Believe it or not, there are still a few makes of vehicles that you can get below sticker price ... maybe. According to Edmunds, here's how much less than MSRP these types of cars went for, on average, in January:

  • Mini: $151 below sticker
  • BMW: $199
  • Ram: $465
  • Lincoln: $510
  • Volvo: $869
  • Alfa Romeo: $3,421