Anticipating for Black Friday_cover

Here Are the Biggest Black Friday Deals We’re Anticipating This Year

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Anticipating for Black Friday_cover

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Thinking about exploiting some great Black Friday discounts as you grab gifts for everyone on your list? We've looked back at past shopping seasons and analyzed prices on popular items to produce a primer that can help you avoid the insanity and shop smart, even as the pandemic means more deals roll out earlier than ever over the entire month of November. Read on to find out some of the season's hottest buys and discover what kind of discounts you can expect.

Prices and availability are subject to change. Sale prices may not yet be active. 

Related: 14 Things That Aren't Worth Buying on Black Friday

Onn. 42" High-Definition Roku TV
Walmart

Televisions

Black Friday is synonymous with the chance to score a good TV on the cheap. Ultra-high-definition 4K TVs will again be among the hottest doorbusters this year, with the steepest discounts on off-brand models. For instance, the best deals last year included a 55-inch 4K set at Walmart for just $148 from the store's Onn. brand. Look for more modest (but still significant) discounts on name brands and larger sets. For instance, Best Buy sold a 70-inch Samsung 4K TV for $550, down from $900.

Related: Awesome Gifts for Couch Potatoes and TV Lovers

Samsung 70" Ultra-HD Smart TV
Best Buy

Deals on Televisions

Already confirmed for Black Friday 2020:

  • Onn. 42" Roku Smart TV for $88 from Walmart | Shop Now
  • TCL 55" 4K Smart Android Smart TV for $200 from Best Buy | Shop Now
  • Onn. 65" 4K Roku Smart TV for $228 from Walmart | Shop Now
  • Samsung 70" 4K Smart TV for $530 from Best Buy | Shop Now
Acer 32" Curved Gaming Monitor
Walmart

Video Game Consoles and Accessories

A few major consoles are rolling out this holiday season: The PlayStation 5 and the Xbox Series X and Series S. And while all have been available for pre-order, those pre-orders have been selling out almost immediately. If you want to get your hands on one, keep your eyes peeled and prepare to pay full price (or even more on eBay).

The silver lining is that prices for other consoles may go lower than ever. One of last year's notable deals included a $200 PS4 bundled with games at Best Buy; older models are still your best bet for rock-bottom prices. Don't expect huge price drops on the still-popular Switch or the Nintendo Switch Lite, though you may be able to snag a small price break or free game with those consoles. For instance, last year, Walmart sold the Switch at its normal price, around $299, but threw in Mario Kart 8, a $60 value.

Also likely to be hotter than ever this year: Accessories like gaming headsets, monitors, and chairs. The pandemic has meant people are spending more time than ever in front of their screens, and they want to be comfortable.

Related: Gifts for Teenage Boys They'll Actually Like

Emerge Vartan Bonded Leather Gaming Chair, Blue/Black
Staples

Deals on Video Game Consoles and Accessories

Already confirmed for Black Friday 2020:

  • Vartan Leather Gaming Chair for $150 from Staples | Shop Now
  • Acer 32" Curved Gaming Monitor for $155 from Walmart | Shop Now
  • Nintendo Switch, Mario Kart 8 Deluxe, and 3-month Nintendo Switch Online membership for $300 from Best Buy | Shop Now
Lenovo Tab M8 HD Tablet
Walmart

Tablets

This Black Friday, you can grab a great tablet for less than it usually costs to buy a sweater. In particular, look for prices below $50 — maybe even $30 — on certain Amazon Fire tablets; cheap off-brand tablets will also go this low. Among higher-end tablets, Apple iPads and Samsung Galaxy Tabs are likely to see discounts of $100 or more depending on the model — as always, newer releases will see smaller price breaks. Last year's best deals included the Amazon Fire 7 tablet for $30 at Amazon and a new-model Apple iPad for $249 from Walmart.

Related: The Hottest Tech Gifts This Holiday Season

Samsung - Galaxy Tab S6 Lite - 10.4" - 64GB - Oxford Gray
Best Buy

Deals on Tablets

Already confirmed for Black Friday 2020:

  • Lenovo M8 HD Tablet for $59 from Walmart | Shop Now
  • Samsung Galaxy Tab S6 Lite for $250 from Best Buy | Shop Now
  • Save up to $100 on Select iPad Air models from Best Buy | Shop Now
HP Pavilion i5 GTX 1650 Gaming Laptop
Walmart

Laptops

If you're not a tablet person, no worries: Black Friday is also a great time to snag a laptop, whether you want a high-end model or an inexpensive Chromebook. Target offered a basic Chromebook for $100 last year, and low-end Windows laptops may approach that price point, too. Just don't expect them to stick around: As more people work and learn at home, cheap laptops are one of the hottest items of the holiday season.

Apple fans shouldn't hold their breath for rock-bottom discounts on notoriously pricey MacBooks. In years past, Best Buy has offered $200 off the MacBook Air — about a 20% discount — and up to $250 off the MacBook Pro. We expect similar deals this year.

Related: Useful Gifts for All the Practical People on Your List

Lenovo IdeaPad 3
Walmart

Deals on Laptops

Already confirmed for Black Friday 2020:

  • Lenovo IdeaPad 3 with 4GB memory and 128GB hard drive for $149 from Walmart | Shop Now
  • Lenovo Flex 3 Touchscreen Chromebook with 4GB memory and 32GB hard drive for $179 from Best Buy | Shop Now
  • HP Pavilion with 8GB memory and 1TB hard drive for $350 from Staples | Shop Now
  • HP Pavilion i5 GTX 1650 Gaming Laptop with 8GB memory and 256GB hard drive for $449 from Walmart | Shop Now
Voice-Controlled Home Assistants
Best Buy

Voice-Controlled Home Assistants

This hot category pits Amazon against Google in a battle for shoppers' dollars. Amazon's newest Echo Dot may not see much of a price break, but the older model will probably go for under $20. Expect the same for the newer Google Nest Mini and older Google Home Mini; Walmart sold the latter for $19 last year. You may also find these bundled with other smart-home products. The story is much the same for the larger Amazon Echo, with the most compelling price breaks coming on older models. Google's newer Nest Audio and Nest Hub are also unlikely to see significant discounts.

Google Nest Mini
Target

Deals on Voice-Controlled Home Assistants

Already confirmed for Black Friday 2020:

  • Amazon Echo Dot (3rd Generation) for $19 from Best Buy | Shop Now
  • Amazon Echo Show 8 for $65 from Best Buy | Shop Now
  • Google Nest Mini for $29 from Target | Shop Now

Related: Hottest Holiday Gifts From Amazon

Arlo Essential 2 Pack with Video Doorbell
Walmart

Smart Home Gadgets

Your brand-new voice assistant needs some shiny smart-home products to control. This competitive category will include fat discounts on hot gifts like the Ring Video Doorbell 3, Philips Hue lightbulbs, Nest or Ecobee thermostats, and robotic vacuums. One of last year's best deals in this category was a three-camera Arlo wireless security system from Walmart for $179.

Roombas that can be controlled with your phone will also stay popular. Some may even go for under $200 this year. We expect more competition this year from lesser-known brands like Eufy and Ecovacs, too. Also look for smart-home bundles that add extra value, with add-ons like the Amazon Echo Dot, Google Nest Mini or smart plugs thrown in with other products.

Related: Smart Home Products That Are Worth the Money

Anker Eufy 25C Wi-Fi RoboVac
Walmart

Deals on Smart Home Gadgets

Already confirmed for Black Friday 2020:

  • Philips Hue Light Strip Base Kit and Extension Bundle for $60 from Best Buy | Shop Now
  • Anker Eufy 25C RoboVac 25C for $99 from Walmart | Shop Now
  • Arlo Essential 2-Pack With Video Doorbell for $249 from Walmart | Shop Now
Fujifilm Instax Mini 7S Bundle
Walmart

Cameras

Now is a prime time to upgrade your cheap camera. DSLR bundles are usually a Black Friday staple at most major retailers. Prices traditionally go as low as around $400 for a camera, two lenses, a carrying case, and other miscellaneous bonuses; Costco sold a Nikon D3500 bundle at that price last year.

Don't expect much of a price break on the new GoPro Hero9 Black, though the older Hero7 and Hero8 may be nicely discounted. Fujifilm's Instax Mini camera will still be a deal darling, as will portable photo printers like the Canon Ivy, HP Sprocket, and Kodak Mini.

Related: The Best Gifts for Photographers from Newbies to Pros

GoPro Hero7 Black Action Camera Bundle
Costco

Deals on Cameras

Already confirmed for Black Friday 2020:

  • Fujifilm Instax Mini 7S with case, film, photo album, and photo holders for $49 from Walmart | Shop Now
  • GoPro Hero8 Black Action Camera Bundle for $280 from Costco | Shop Now
  • Canon EOS Rebel T7 DSLR Video Two Lens Camera Kit for $500 from Best Buy | Shop Now
Keurig K-Mini Single-Serve Coffee Maker
Target

Small Appliances

Hot deals on small appliances are a staple of Black Friday ads. Basic small appliances from lesser-known brands can even be snapped up for under $10, though paying bottom dollar may require you to use mail-in rebates. For instance, last year's deals at Kohl's included small appliances from Toastmaster, Hamilton Beach, and Bella for under $7, but all required mail-in rebates to get that price.

Expect discounts of half off or more on pricier small appliances, including popular multi cookers, air fryers, and coffee makers. Marquee items will include KitchenAid stand mixers, Instant Pots, and the newer Ninja Foodi line. Last year, Walmart sold Instant Pots for $49, while Target sold the KitchenAid Professional 5-Quart Stand Mixer for just $230, both roughly half off.

Instant Pot Viva 6-Quart Pressure Cooker
Walmart

Deals on Small Kitchen Appliances

Already confirmed for Black Friday 2020:

  • Small appliances from Bella for $8 after mail-in rebate from Macy's | Shop Now
  • Instant Pot Viva 6-Quart Multicooker for $49 from Walmart | Shop Now
  • Keurig K-Mini Single-Serve Coffee Maker for $50 from Target | Shop Now
  • KitchenAid Pro 5 Plus Series Stand Mixer for $200 from Best Buy | Shop Now

Related: 25 Gifts Under $25 for Food Lovers

Beats Studio3 Wireless Headphones
Target

Headphones and Wireless Speakers

Black Friday is a great time to snap up good headphones at a deep discount. Expect wireless pairs to be a deal staple at up to half off, particularly if they're slightly older models. Name brands to watch for include Jbuds, Beats, and Sony; off brands fine for occasional use by non-audiophiles will go for even cheaper. Basic earbuds may go for under $30, while fancier noise-canceling headphones may go for as cheap as $100. Apple AirPods went for $130 last year at Walmart, but expect them to sell for even less this year.

Wireless speakers have also become a Black Friday staple. Expect the most significant discounts on lesser-known brands. For instance, Best Buy has sold its Insignia wireless speakers for $10, down from $40. Smaller price breaks of up to 50% are more likely on big names like Sonos, Ultimate Ears, and Bose.

Related: Cool and Creative Gifts for Music Lovers

Apple AirPods With Charging Case
Walmart

Deals on Headphones and Wireless Speakers

Already confirmed for Black Friday 2020:

  • Skullcandy Sesh Evo True Wireless Headphones for $25 from Best Buy | Shop Now
  • Apple AirPods with Charging Case for $99 from Walmart | Shop Now 
  • Ultimate Ears MegaBoom 3 Portable Bluetooth Speaker for $100 from Best Buy | Shop Now
  • Beats Studio3 Wireless Headphones for $175 from Target | Shop Now
Samsung - Galaxy Watch Active2 Smartwatch
Best Buy

Fitness Trackers and Smart Watches

As with most popular tech items, the deepest discounts here will be on models that have been out for a while — you're much more likely to find a sweeter discount on an Apple Watch Series 3 (some models are already under $200) instead of the new Series 6, for instance.

Look for price breaks of at least $50 on older Fitbits like the Versa 2, but less significant discounts on the new Sense or Versa 3. And if you're willing to buy a no-name tracker, they can be had for under $50 at many discount retailers.

Related: This Year's Hottest Holiday Gifts

Fitbit Charge 4
Sam's Club

Deals on Fitness Trackers And Smart Watches

Already confirmed for Black Friday 2020:

  • Fitbit Charge 4 for $90 from Sam's Club | Shop Now
  • Fitbit Versa 2 with extra band for $120 from Costco | Shop Now
  • Samsung Galaxy Watch Active2 for $180 from Best Buy | Shop Now
  • Save up to $250 on Apple Watch Series 5 from Best Buy | Shop Now
Maytag Dishwasher with 4-Blade Stainless Steel Chopper and Powerblast Cycle in Fingerprint Resistant Stainless Steel
Costco

Large Appliances

Gift-minded customers may not be thinking about washers, dryers, refrigerators, and other large appliances when they set out for Black Friday deals, but take note: There can be some pretty sweet deals in this category. In particular, look closely at entry-level appliances that are dangled as doorbusters to lure customers in for other potential purchases. For instance, Best Buy has heavily discounted many Samsung models and offered gift cards of $100 and up for purchases of two or more major appliances.

Samsung - 28 cu. ft. Large Capacity 3-Door French Door Refrigerator with AutoFill Water Pitcher
Best Buy

Deals on Large Appliances

Already confirmed for Black Friday 2020:

  • Up to 40% off select appliances plus instant savings up to $700 from Home Depot | Shop Now
  • Maytag Dishwasher with Powerblast for $500 from Costco | Shop Now (members only)
  • Samsung French Door Refrigerator, 28 cubic feet, for $1,500 from Best Buy | Shop Now
Barbie - Malibu House Playset
Best Buy

Toys

Don't expect big Black Friday price breaks on the hottest toys, including animatronic Baby Yoda or Squeakee the Balloon Dog. Discounts on other toys like Nerf, Barbie, Star Wars, Lego and lower-end toy drones are likely to top out around 40% to 50%. Last year, Walmart had Lego boxes for as cheap as $20 and ride-ons for as little as $40, while JCPenney discounted Discovery Kids toys by 60%. Don't despair if you don't check every kid off your list on Black Friday; toy deals traditionally stay hot through December.

Related: Great Gifts to Buy Your Grandkids

L.O.L. Surprise! Bigger Surprise
Walmart

Deals on Toys

Already confirmed for Black Friday 2020:

  • Pop Solo Karaoke Microphone for $18 from Macy's | Shop Now
  • L.O.L. Surprise Bigger Surprise for $40 from Walmart | Shop Now
  • Barbie Malibu House Playset for $50 from Best Buy | Shop Now
  • Legends Gamer Pro Tabletop Arcade for $180 from Sam's Club | Shop Now
Ridgefield 5 Pc. Softside Luggage Set
Macy's

Luggage

Black Friday is a great time to score luggage at up to 75% off, even when a global pandemic isn't depressing demand. Four-piece sets may even be available for under $50 at some retailers — just note that cheap luggage is best reserved for occasional use. Cheapism recommends frequent travelers stick to soft-sided bags, which tend to be more durable than budget-friendly hard-shell luggage. Look to department stores like Kohl's, JCPenney, and Macy's for the best deals in this category. For instance, Macy's offered up to 65% off brands including Samsonite, Travelpro, and Delsey last year.

Related: The Best Cheap Luggage

Deals on Luggage
Macy's
Viking 13-Piece Tri-Ply Copper Cookware Set
Sam's Club

Cookware

Cookware sets will be deeply discounted on Black Friday, with deals that go as high as 75% off. Lower-end sets can go for under $50 for 20 or more pieces. For instance, last year, JCPenney sold a Cook's 52-Piece Kitchen in a Box for just $40 after a $20 mail-in rebate. Discounts will be more modest on mid-range brands like Calphalon and higher-end cookware like All-Clad or Le Creuset. Still, look for knock-offs of the latter's famous Dutch ovens for under $50; that was last year's price at Macy's for a Martha Stewart Collection model normally priced at $200. As with small appliances, buyers may find that mail-in rebates are a necessary evil in this category.

Related: Kitchen Essentials That Are Built to Last

Cravings by Chrissy Teigen 22-Pc. Nonstick Aluminum Combination Cookware Set
Macy's

Deals on Cookware

Already confirmed for Black Friday 2020:

  • Cravings by Chrissy Teigen 20-Piece Cookware Set for $100 from Macy's | Shop Now
  • Calphalon Classic 10-Piece Cookware Set for $140 from Macy's | Shop Now
  • Viking 13-Piece Tri-Ply Copper Cookware Set for $200 from Sam's Club | Shop Now
Oversized Plush Gray Sherpa Throw Blanket
Home Depot

Bedding and Throws

Tired of that dingy, lumpy comforter or those scratchy sheets? Black Friday brings big bargains on bedding, including up to 75% off high-thread-count sheets, comforter sets, pillows and more. As cold weather sets in, expect to find a lot of heated blankets, plush throws, and flannel sheets among stores' doorbusters. In particular, look for Kohl's to sell its Big One plush throws for under $10, down from $40 — a perennial Black Friday deal.

Related: Best Early Black Friday Deals From Walmart

Martha Stewart White Goose Feather and Down Comforter and Pillow Set
Sam's Club

Deals on Bedding and Throws

Already confirmed for Black Friday 2020:

  • 70% off heated bedding from Macy's | Shop Now
  • Home Decorators Sherpa Throws for $10 from Home Depot | Shop Now
  • Martha Stewart Goose Down Feather Comforter and Pillow Set starting at $50 from Sam's Club | Shop Now
Build-A-Bear Workshop 4 - $25 eGift Cards
Costco

Gift Cards

Black Friday kicks off a season of gift-card grabbing for those hard-to-buy-for folks. Warehouse clubs can be an especially good bet for buying packs of gift cards at a discount; one of last year's best Costco deals was $100 in Build-a-Bear gift cards for $70.

In general, don't rush out to buy gift cards on Black Friday. You'll find more last-minute gift-card promotions at retailers and restaurants, such as a $10 bonus with a $50 gift-card purchase, as December rolls on. And tons of unwanted gift cards will flood resale sites for a nice discount after the holidays.

Nintendo - eShop $70 Gift Card [Digital]
Best Buy

Deals on Gift Cards

Already confirmed for Black Friday 2020:

  • Save 10% on Xbox and Nintendo eShop gift cards from Best Buy | Shop Now
  • $80 for $100 in Build-A-Bear Workshop gift cards from Costco | Shop Now
Peppa Pig Toddler Girls Long Sleeve Snug Fit Cotton Pajamas, 4pc Set
Walmart

Clothing and Footwear

Cyber Monday is traditionally a better bet for the best deals on clothing. Still, Black Friday shouldn't be ignored, particularly if you need to try on something in store. Most big-box and department stores will discount sweaters, outerwear, and pajamas at half off or more; we saw a 32 Degrees packable down coat for $40 at Macy's last year, down from $100. As for footwear, boots and slippers will also show up at a deep discount in most Black Friday sales.

Related: Clothing Brands That Are Still Made in America

Dearfoams Men's Slipper
Costco

Deals on Clothing and Footwear

Already confirmed for Black Friday 2020:

  • Select kids' character sleepwear sets for under $5 from Walmart | Shop Now
  • Style & Co. leggings for $5 from Macy's | Shop Now
  • Dearfoam Men's Slippers for $9 from Costco | Shop Now 
  • Weatherproof Vintage Printed Fleece Pullovers for $20 from Costco | Shop Now
Diamond Tennis Bracelet in 14K White Gold
Sam's Club

Jewelry and Watches

Look for up to 70% off jewelry at big-box and department stores, with some of the deepest discounts on items that have mass appeal, such as diamond stud earrings and pendants, gemstone rings and necklaces, and cultured pearls. Watches will also be nicely discounted. But keep in mind that even though the discounts look tempting, jewelers may offer better deals in the summer, when gift-giving hits a low.

Related: The Best Gifts for Women Who Have Everything

14kt Yellow Gold Engraved Bar Pendant
Costco

Deals on Jewelry and Watches

Already confirmed for Black Friday 2020:

  • Engraved 14-karat gold pendant for $150 from Costco | Shop Now
  • Diamond tennis bracelet in 14-karat white gold for $999 from Sam's Club | Shop Now 
  • 60% off select Swiss Army watches from Macy's | Shop Now
FitRx Muscle Massage Gun- Handheld Therapeutic Percussion Massager
Walmart

Personal Care and Beauty

Look for the deepest discounts here, around 50% off, on personal care and grooming gadgets such as electric toothbrushes from Philips Sonicare and Oral-B, and shavers from Remington, Norelco, and Braun. Rechargeable facial brushes and massagers are also particularly hot items this year.

Among beauty items, gift sets and samplers are the best values and the most common doorbusters among big retailers. Read the fine print: Some department stores may require a purchase from a certain beauty brand before you can get your hands on a popular gift set.

Related: Gifts for Her Under $50 

Philips Sonicare DiamondClean Rechargeable Toothbrush, 2-pack
Costco

Deals on Personal Care and Beauty

Already confirmed for Black Friday 2020:

  • 50% off select Urban Decay, Smashbox, and Tarte makeup sets from Macy's | Shop Now
  • FitRx Percussion Massager for $38 from Walmart | Shop Now
  • Philips Sonicare DiamondClean Rechargeable Toothbrush, 2 pack, for $150 from Costco | Shop Now (members only)
LED Pre-Lit 7.5' Christmas Tree
Home Depot

Holiday Decor

Deck your own halls with some holiday-decor deals this Black Friday. Some artificial trees will see discounts of 50% to 60% off, while lights, ornaments and other seasonal decor could see the same discounts. We saw a 6-foot artificial spruce at Target for $30, down from $60, last year. Department stores are also a good source for deals; ornaments and holiday dinnerware were up to 65% off at Macy's. If you can hold off, remember that the best deals on decor will always come after the holidays when extra stock goes on clearance.

12' Inflatable Santa or Reindeer
Home Depot

Deals on Holiday Decor

Already confirmed for Black Friday 2020:

  • 12' Inflatable Santa or Reindeer for $69 from Home Depot | Shop Now
  • 7.5' LED Pre-lit Fenwick Pine Artificial Tree for $79 from Home Depot | Shop Now
  • 60% off holiday dinnerware from Macy's | Shop Now