Market Forces
Ordinary people often feel powerless to make real change — and that's where tactics such as boycotts come in. Many boycotts fizzle out with little effect, while others get results by stopping a problem or simply calling attention to an issue. Subway is the latest brand to find itself in an uncomfortable spotlight as consumers call for the sandwich chain to close up shop in Russia over that nation's invasion of Ukraine. Will the effort gain enough steam to have an impact? Only time will tell. In the meantime, here's a look at some of the most powerful boycotts in history, going all the way back to colonial times.
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