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Kroger-Brand Products That Belong in Your Grocery Cart

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Let’s Go Krogering

Trader Joe’s is famous for its tasty, quirky in-house brands. So is Costco, with its beloved Kirkland Signature products. But what about Kroger, the nation’s largest supermarket chain? Though its store-brand items might not be as buzzy as some competitors’, they’re still flying off the shelves to the tune of $26 billion in 2020. Based on our own experiences as well as online raves, here are some of your best Kroger brand bets.


Prices and availability are subject to change.


Related: Secrets for Shopping at Kroger

Private Selection Italian Buffalo Mozzarella & Arugula Thin Crust Pizza
Kroger
Kroger Coconut & Caramel Fudge Cookies
Kroger
Kroger Pizza Snack Rolls
Kroger
Kroger 2% Low-Fat Small-Curd Cottage Cheese
Kroger

Kroger 2% Low-Fat Small-Curd Cottage Cheese

$2.49

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Cottage cheese is admittedly polarizing, but if you’re a fan, trust us: Kroger’s is just about the best you can do. It’s mild, well-balanced, and has a smooth, non-gloopy texture. No other brand we’ve tried — store brand or name brand — comes close.

Simple Truth Organic Kona Blend Cold Brew Coffee
Kroger
Comforts Baby Food Pouches
Kroger

Comforts Baby Food Pouches

$7.49 for 12

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New parents know how convenient baby-food pouches can be — and how costly. Kroger’s store-brand pouches contain no artificial flavors, and at around 70 cents each, they’re a big value compared with name brands such as Gerber, which run well over a dollar each. If you prefer organic, the store’s Simple Truth brand has you covered, too.

Kroger Kettle-Cooked Cuban Style Sandwich-Flavored Chips
Kroger
Private Selection Black Sesame & Ginger Turkey Jerky
Kroger

Private Selection Black Sesame & Ginger Turkey Jerky

$5.52

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This protein-packed snack takes top honors as one of the best store-brand products of 2019, according to the Private Label Manufacturers Association. Tamari, mirin, garlic, ginger, and sesame give it a kick you won’t find in your average bag of Slim Jims.

Simple Truth Organic Ketchup
Kroger
Kroger Original Macaroni and Cheese
Kroger
Private Selection Black Raspberry Dark Chocolate Chunk Ice Cream
Kroger
Kroger Honey Nut Toasted Oats
Kroger

Kroger Honey Nut Toasted Oats

$1.89

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This is a slam-dunk store-brand cereal for the thrifty among us. It caught the attention of taste testers at the Arizona Republic a long time ago for good reason: Several tasters said it was even better than pricier brands including Honey Nut Cheerios.

Simple Truth Himalayan Salted Caramel Mini Rice Cakes
Kroger

Simple Truth Himalayan Salted Caramel Mini Rice Cakes

$1.50

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If you think rice cakes are a yawn, that’s only because you haven’t tried these delectable little snacks. As one food blogger raves, “I always thought rice cakes tasted like stale air — but these — these are DELICIOUS! They’re crunchy, salty, sweet and fantastic.”