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24 Kroger Brand Products That Belong in Your Grocery Cart

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Let’s Go Krogering

Trader Joe’s is famous for its tasty, quirky in-house brands. So is Costco, with its beloved Kirkland Signature products. But what about Kroger, the nation’s largest supermarket chain? Though its store-brand items might not be as buzzy as some competitors’, they’re still flying off the shelves, to the tune of $26 billion in 2020. Based on our own experiences as well as online raves, here are some of your best Kroger brand bets.


Prices and availability are subject to change.


Related: Secrets for Shopping at Kroger

Kroger So Cheesy! Original Baked Cheese Bits Crackers
Kroger

Kroger So Cheesy! Original Baked Cheese Bits Crackers

$1.79

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This author’s family of Cheez-It lovers is totally content with the Kroger knock-off, and our bank account is content with the price: $1.79 compared with $2.99 for the name brand. While just a smidge less cheesy than the real thing, they still have that satisfying salty crunch.


Related: Classic Brands With Unnecessary New Flavors

Private Selection Italian Buffalo Mozzarella & Arugula Thin Crust Pizza
Kroger
Kroger Coconut & Caramel Fudge Cookies
Kroger
Simple Truth Organic Ready to Bake Sourdough
Kroger

Simple Truth Organic Ready to Bake Sourdough

$3.79

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If you haven’t spent your entire quarantine baking bread from scratch, you can totally pass this take-and-bake option off as your own. Crusty, chewy, and comforting, it’s exactly what you need to soak up your favorite soup or elevate a BLT.


Related: Top Bread Makers and Other Bread-Making Supplies for Baking at Home

Kroger Pizza Snack Rolls
Kroger
Private Selection Black Forest Trail Mix
Kroger
Kroger 2% Low-Fat Small-Curd Cottage Cheese
Kroger

Kroger 2% Low-Fat Small-Curd Cottage Cheese

$1.99

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Cottage cheese is admittedly polarizing, but if you’re a fan, trust us: Kroger’s is just about the best you can do. It’s mild, well-balanced, and has a smooth, non-gloopy texture. No other brand we’ve tried — store brand or name brand — comes close.

Simple Truth Organic Kona Blend Cold Brew Coffee
Kroger Cocoa Puffed Cereal
Kroger
Comforts Baby Food Pouches
Kroger

Comforts Baby Food Pouches

$8.49 for 12 ct.

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New parents know how convenient baby-food pouches can be — and how costly. Kroger’s store-brand pouches contain no artificial flavors, and at around 70 cents each, they’re a big value compared to name brands like Gerber, which run well over a dollar each. If you prefer organic, the store’s Simple Truth brand has you covered, too.

Kroger American Cheese Singles
Kroger

Kroger American Cheese Singles

$1.99

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The Krazy Coupon Lady says Kraft makes Kroger’s store-brand cheese, and we certainly can’t detect much difference between the two. Well, that is, except for the price: Kroger’s cheese is roughly 13 cents a slice, while Kraft is 24 cents a slice.

Simple Truth Emerge Plant-Based Patties
Kroger
Kroger Kettle-Cooked Cuban Style Sandwich-Flavored Chips
Kroger
Private Selection Black Sesame & Ginger Turkey Jerky
Kroger

Private Selection Black Sesame & Ginger Turkey Jerky

$5.20

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This protein-packed snack takes top honors as one of the best store-brand products of 2019, according to the Private Label Manufacturers Association. Tamari, mirin, garlic, ginger, and sesame give it a kick you won’t find in your average bag of Slim Jims.

Kroger Creamy Ranch With Bacon Dressing
Kroger

Kroger Creamy Ranch With Bacon Dressing

$1.50

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Pay homage to Kroger’s Ohio roots by indulging in the most Midwestern of foods: ranch dressing. This version is appropriately creamy, and adding bacon just makes it more dip-worthy (because as any self-respecting Midwesterner knows, everything can be dunked in ranch).

Simple Truth Organic Southwest Style Quinoa
Kroger

Simple Truth Organic Southwest Style Quinoa

$3.69

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Another favorite of the Private Label Manufacturers Association, this zesty blend hits that convenient-but-healthy sweet spot. It combines red quinoa, sweet corn, black beans and chili citrus sauce, and it steams in its own bag in just a few minutes.

Kroger Sausage & Pancake On a Stick
Kroger

Kroger Sausage & Pancake On a Stick

$7.49

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We call these genius things “breakfast on a stick,” and they’re a go-to for busy weekday mornings — not to mention an easy way to get some protein into picky kids. Bonus: They’re also a couple bucks cheaper than the Jimmy Dean version.

Simple Truth Organic Ketchup
Kroger
Kroger Original Macaroni and Cheese
Kroger
Private Selection Black Raspberry Dark Chocolate Chunk Ice Cream
Kroger
Kroger Honey Nut Toasted Oats
Kroger

Kroger Honey Nut Toasted Oats

$1.49

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This is another slam-dunk store-brand cereal for the thrifty among us. It caught the attention of taste testers at the Arizona Republic a long time ago for good reason: Several tasters said it was even better than pricier brands including Honey Nut Cheerios.

Simple Truth Apple Cinnamon Bites
Kroger

Simple Truth Apple Cinnamon Bites

$2.79

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Imagine that someone made it more socially acceptable to snack on a McDonald’s apple pie all day, and you’ll get something along the lines of these satisfying little morsels. There are no artificial flavors and they’re gluten-free, so that’s “healthy” enough for us.

Kroger Edible Chocolate Chip Cookie Dough
Kroger

Kroger Edible Chocolate Chip Cookie Dough

$4.99

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This has ended up in our cart more than a few times for a little old-fashioned stress eating. What else is there to say, except for a reminder that it’s totally safe to eat, and it’s cheaper than Tollhouse? Enjoy (and grab another spoon for us while you’re at it).

Simple Truth Himalayan Salted Caramel Mini Rice Cakes
Kroger

Simple Truth Himalayan Salted Caramel Mini Rice Cakes

$1.99

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If you think rice cakes are a yawn, that’s only because you haven’t tried these delectable little snacks. As one food blogger raves, “I always thought rice cakes tasted like stale air — but these — these are DELICIOUS! They’re crunchy, salty, sweet and fantastic.”