Iconic U.S. Brand Products That Aren't Made in America

The declining state of manufacturing in America is a reliably hot-button political issue. Though industries such as finance and real estate have gradually grown to employ more workers than manufacturing, it’s still difficult to grasp just how many products are no longer made in the U.S. They include the Apple iPhone 14, which is now being made in India in addition to China. Apple of course isn't alone; some of the best-known U.S. companies — from apparel to automakers — have moved the bulk (or all) of their manufacturing overseas. 

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Apple is one of the most recognizable U.S. companies in the world, and yet the tech giant has relied on plants in China and Taiwan for the bulk of its production. But as COVID-19 and the shutdowns associated with the virus caused supply-chain disruptions in China, Apple began producing the iPhone 14 in India

https://www.cnn.com/2022/09/26/tech/apple-india-iphone-14-hnk-intl/index.html

. The decision signifies a shift in strategy as the company looks for ways to reduce its dependence on China. Apple has come under fire numerous times for labor and human rights violations, including hiring underage workers. Despite its reliance on overseas manufacturing to produce the bulk of its products, Apple does produce some of its components domestically.

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What could be more American looking than sunglasses that have been worn by the likes of JFK, Jack Nicholson, and Tom Cruise? The image may still be all American, but these shades aren't made in the U.S. In 1999, eye-care giant Bausch & Lomb sold the brand to Italy’s Luxottica, and the stylish shades have since been made there and in China.  

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These iconic casual shoes have been around for more than 60 years, having got their start in Michigan. The company that claims “we invented casual” has supplemented its original humble, brushed suede-styles that have been sported by A-list celebs such as Tom Hanks and David Bowie with a rainbow of colors and finishes. It also has shifted production to countries that include China and Vietnam.

Arrow shirts have a heritage dating back to the mid-1800s with origins in Chicago and Troy, New York. Today the company highlights those roots with a line of stylish and popular shirts called Arrow USA 1851. But as with much of the apparel industry, the production isn’t in the U.S. One tag on the shirts may say Arrow USA 1851, but another tag may say the shirt was made in Cambodia, China, Bangladesh, Ethiopia, or Kenya.

A legendary company that dates back to 1830 and supplied uniforms to Union troops in the Civil War, Woolrich can no longer boast “Made in USA.” The company known for its cozy woolen products and the distinctive red-black Buffalo Check pattern produced goods for other companies like L.L. Bean and Eddie Bauer in addition to its own line of goods. Eventually production started moving overseas to China, Vietnam, and other countries. In late 2018, the company announced the closure of its Pennsylvania plant.

Gillette is an iconic U.S. company known for its razors and shaving cream. Aside from its products, the Gillette name is also displayed on a stadium in Massachusetts where the Super Bowl-winning New England Patriots play. But according to advertising watchdog group TINA.org, the company overhyped its connection to Beantown when its advertising spotlighted the company’s Boston headquarters. The company makes its products in several other countries, such as China, Mexico, and Brazil, the group says, and Gilette shouldn’t be implying broad “Made in USA” cred.

A major figure in the lives of so many young girls, the all-American Barbie doll is one of the most iconic products made by multinational toy manufacturer Mattel. The company is based in Los Angeles but closed its last U.S factory in 2002, outsourcing all production to China.

Huffy’s bicycles came with a U.S. flag emblazoned somewhere on the frame until 1999, when it was hit by financial struggles and a drop in bike prices dictated by high-volume retailers, such as Walmart. The company laid off hundreds of plant employees in Ohio, Missouri, and Mississippi, as it moved manufacturing operations to Mexico and China.

Founded in New York in 1930, Fisher-Price has been making reliable children’s toys for nearly a century, having helped popularize the use of plastic for toymaking in the 1950s. The company’s shift to international manufacturing began in 1993, when it was acquired by Mattel, and led to a massive recall of nearly a million China-made toys in 2007, because of concerns about lead paint.

One of America’s most easily recognizable footwear companies is Converse, particularly for its long-running Chuck Taylor All-Stars. The company struggled for several decades before filing for bankruptcy repeatedly and selling to Nike, which helped the shoes enjoy a resurgence but also moved manufacturing completely from the United States to Indonesia and other Asian countries.

The Nike swoosh is among the world’s most recognizable brand logos, bringing to mind the company’s athletic footwear and scores of endorsements by American athletes. Though founded in Oregon, the company has been making shoes in international plants since at least the 1970s, when new protective labor laws in South Korea and Taiwan drove manufacturing to less prohibitive markets in China and Vietnam. But as wages have increased in China, Nike has shifted more production to Vietnam and other Asian countries. In 2019, the company said it would spend $184 million to expand its third U.S. “Air manufacturing innovation facility." The coronavirus pandemic killed that idea.

An American brand that’s survived since its founding during California’s gold rush, Levi’s is inseparable from the blue denim jeans it brought into fashion. But today most if not all of the iconic garment-maker’s products are manufactured in plants in China, Vietnam, and elsewhere around the world.

Still one of the most recognizable bicycle brands, Schwinn produced and sold lightweight U.S.-made bikes from a Chicago plant until 1991, when cheap international competitors prompted the company to send its manufacturing overseas. The company has since been sold to Pacific Cycle, owned by the multinational conglomerate Dorel Industries, meaning its current China- and Taiwan-made models have little in common with classic Schwinn. In 2020, however, Detroit Bike announced plans to make a limited edition of Schwinn’s classic Collegiate cruiser stateside.

Is baseball still America’s pastime when the balls used to play it aren’t even made here anymore? Rawlings was founded in St. Louis and used to manufacture baseballs in Puerto Rico, but it had already moved production to Haiti by the time it became an official Major League Baseball supplier. The balls are now produced in Costa Rica and China.

The red toy wagon produced by Chicago-based Radio Flyer has been a prominent fixture of so many American childhoods since its invention in 1917. The wagon, along with other products such as scooters and tricycles, was made in a Chicago plant, until maintenance costs forced the company to move the bulk of its production to China in 2004.

Another toy most children in America grew up with, the Etch A Sketch was invented in France and bought by Ohio Art Co. The U.S.-based company brought the toy to international prominence and manufactured it in Ohio until 2000, when production was exported to China to save money.

Founded in Denver, Samsonite has grown from a small retailer of travel bags into one of the world’s foremost luggage manufacturing companies. The headquarters moved to Massachusetts after a change of ownership in 2005, but the company’s main branch is now in Europe, along with a small portion of its manufacturing. Most, however, is in Asia, with at least 40% of inventory coming from the company’s factory in India.

Brach’s, founded in 1904, became inescapably linked with sweets such as Candy Corn and Conversation Hearts, especially around holidays. The confections were made in Chicago until 2001, when new regulations on sugar in the United States drove up the cost of production and prompted the company to move manufacturing to Mexico.

The Fender Stratocaster is an influential guitar strongly associated with several icons of American music, including Buddy Holly and Jimi Hendrix. The recognizable six-string is still popular among musicians even though many of them are now made in Mexico. U.S.-made models are still produced, but for roughly double the price.

Texas-based Dell made its way to the forefront of the tech industry selling computers and related products. Unlike many competitors, it kept manufacturing facilities in the U.S. until 2010, when it closed a North Carolina plant that had received $280 million from the state. Production of Dell computers moved largely to Asia and Mexico.

G.I. Joe, the original action figure, was billed as a morally upstanding hero from various branches of the U.S. armed forces, but the Hasbro-made toy is no longer as all-American as its marketing suggests. As one of the world’s largest toy companies, Hasbro relies primarily on factories throughout Asia to produce its toys, and G.I. Joe is no exception.

Monopoly is an enduringly popular American board game invented to help players understand capitalist economics. The game originated in 1903 and was owned by Parker Bros. until 1991 when the company was acquired by Hasbro. Today, the plastic houses and hotels that go into each Monopoly box are manufactured in Ireland.

The portable electric drill is an U.S. invention, first made in 1917 by Black & Decker, which was then based in a small Baltimore machine shop. Now owned by Stanley Works, the company still has roots in Baltimore and operates a few production facilities in North America. In fact, in 2020 it closed a 25-year-old plant in China and announced a $90 million outlay for manufacturing in Fort Worth, Texas, but the vast majority of its manufacturing continues to be conducted in China.

Once named America’s most trusted brand, Craftsman was created by Sears to market hardware products acquired from other manufacturers. The brand advertised its “Made in the USA” pedigree until 2004, when a lawsuit accused Craftsman — now part of the merged Stanley Black & Decker — of misleading consumers about tools made with metal parts manufactured abroad. Today, a select few Craftsmen products labeled as industrial are still made in America, while the remainder are manufactured overseas.

Founded by entrepreneurial icon Henry Ford and closely associated with the Motor City, Ford is a quintessentially American car manufacturer. It still has some unionized plants operating domestically, but like other automakers, Ford makes none of its vehicles exclusively from American parts. The Ford Edge, for example, is made in Canada, and the Maverick and Bronco Sport are made in Mexico.

Chevrolet is a storied American car manufacturer founded in Detroit in 1911 that managed to overtake Ford as the nation’s bestselling car in 1929. Though its advertisements often feature patriotic music and themes, many of its most popular models, such as the Blazer and Equinox, are produced at least partially in Mexico or Canada.

At about $115 each, American Girl dolls are expensive enough to seem to be manufactured in the United States. But despite the company’s name and original focus on aspects of American history, American Girl dolls have been manufactured in Germany since the mid-1980s, even before it was acquired by Mattel, which moved production to China.

Millions of Americans were raised on Gerber baby food, a Michigan company that today ranks as the world’s largest supplier of baby products. Now owned by the Swiss conglomerate Nestle, Gerber’s products have been manufactured overseas since its first merger with Swiss pharmaceutical company Novartis in 1994. But it announced plans in 2020 for a $30 million expansion at its Fort Smith, Arkansas, plant.

Who can forget when Under Armour burst onto the scene with its string of “protect this house” commercials. But for an apparel brand so often clad in stars and bars, Under Armour has strayed from its Maryland roots to produce athletic gear in Asia, Central and South America, and Mexico.

Sardine canning became a major American industry on both coasts in the 1950s, strongly associated with historic communities such as Cannery Row in Monterey, California. The industry as a whole has been in steep decline ever since — save for some panic buying at the start of the coronavirus lockdown — forcing the nation’s final sardine cannery, the Stinson Seafood plant in Maine, to close its doors in 2010.

Donald Trump for years railed against U.S. companies for moving manufacturing facilities elsewhere, often pressuring companies such as Ford and GM to keep production stateside. But his own product lines are rarely made domestically. His “Make America Great Again” hats were, but a quick survey of his other branded merchandise reveals that much of it is produced overseas in China, Bangladesh, or Vietnam.

Gap has come a long way since its beginnings as a San Francisco jeans and record store in 1969. Today, the global clothing company controls seven brands, including well-known American giants like Old Navy and Banana Republic. Despite its American origins, Gap produces most of its clothes in countries like Bangladesh, Cambodia, and China.

"Wrangler is enduring American freedom," according to the company's website. Despite that patriotic image, the Kontoor Brands-owned company manufactures many of its products oversease. But Wrangle hasn't strayed entirely from its generations-old past as an American company; it produces its Rooted line stateside.