Don't Miss These Under-the-Radar Black Friday Sales

There's no reason you should feel compelled to do all your Black Friday shopping at big stores like Walmart. Check out these under-the-radar retailers' Black Friday sales for great gift ideas for friends and family. From the Children’s Place to Sur La Table — and several stores you may never have heard of — these sales and discoveries will surprise and delight Black Friday shoppers. 

Prices and availability are subject to change. Sale prices may not yet be active.

Related: Black Friday Deals 2022: Complete Coverage

If you love someone, please don’t give them boring socks (or, worse, a gift card) to celebrate the season. If they’re uniquely special to you, give something uniquely special to them. These retailers promise exactly that — and Black Friday discounts to boot.

• The Adventure Challenge | Shop Now

  Give the gift of lasting memories when you shop this sale on activity guides for couples, families, and friends. Each journal includes spaces for notes and photos and becomes a cherished keepsake long after the adventures are over. Everything on the site is up to 40% off now (no code needed). 
  
  

• Unistellar | Shop Now

  Want a simple-to-operate smart telescope for the starry-eyed kid in your family? Through Nov. 28 the brand is offering its eQuinox telescope for $1,999 ($1,000 savings) and the eVscope 2 for $3,999 (usually $4,899).

  
  

• Hertz | Shop Now
  Planning a trip over the holidays with someone who cares about the environment? ​​Book an electric car (Hertz has the largest EV rental fleet in North America) and save up to 30% on the base rate. Make a reservation and pick up through Dec. 21 for the deal.
  
  
• Babbel | Shop Now
  Give a friend or loved one a lifetime subscription to this language-learning app Nov. 21-27 and get 60% off.
  
  
• Groupon | Shop Now
  This site isn't just for experiences anymore, and you might find something wonderful for the right person.
  • Nov. 24-25, the site is discounting some items as much as 75%.
    
  • Nov. 26, shoppers can get an extra 30% off activities, restaurants, beauty, and more.

A gift often says as much about the person giving it as the one receiving it — and if people love how offbeat you are, why not give the gift of hot sauce, something horoscope-themed, or an exceptionally weird T-shirt?

• TeePublic | Shop Now
Novelty T-shirts start at $13, and stickers, phone cases, and more are on sale Nov. 22-30. Hoodies are $35, crewnecks are $30, and everything else is 40% off.


• Man Crates | Shop Now
Save 20% on orders of $149 or more with the code BFWEEK22 at Man Crates through Nov. 27. You’ll find loads of awesome gifts for men, from jerky crates to grilling gear and DIY kits.


• Birthdate | Shop Now
  Have a friend who won't leave the house when Mercury is in retrograde? This astrologically inspired personal gift brand is offering 25% off the minimum order and up to 50% off based on spending tier, plus free special gifts during different periods of the sale, which runs through Nov. 29. All orders above $60 get free shipping.
  
  
• Fly by Jing | Shop Now
  This Chinese food company best known for its addictive chili crisp is offering up to 50% off sets, up to 30% off all sauces, and up to 20% off all dumplings through Nov. 28.
  
  
• RVshare | Shop Now
  Want to inspire a loved one to hit the open road in style? From Nov. 23-30, reserve an RV and get the gift card of your choice, so your gift has a bonus for you, too. 
  

Given our reliance on smartphones, smartwatches, computers, and all things electronic, you can bet you'll see eyes light up if you give the gift of electronics (or digital lifestyle management) this year. Of course, your eyes might light up over the deals first.

• Lenovo | Shop Now
  Black Friday has already begun with this computer brand, which is holding multiple sale events through Dec. 5 and offering up to 80% off. Sample deals include a 15-inch ThinkBook Gen 4 Intel for $795 (save $704) and a 14-inch ThinkPad T14 Gen 3 for $1,677 (save $1,372).
  
  
• Quicken | Shop Now
  This could be the year to finally get that budget in order. This well-known financial management software is up to 40% off through Nov. 29.
  

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We all know someone who doesn’t think making a three-course meal for company is a chore, and that’s someone to cherish and gift with exceptional cookware. Or maybe you know someone whose home is just effortlessly chic and would drool over new decor. You want to keep the invites coming, don’t you?

• Sur La Table | Shop Now
Save up to 65% on cookware from brands like Staub, All-Clad, and many more Nov. 24-29.




• KitchenAid | Shop Now
There are lots of deals to be found when you buy direct from KitchenAid. The website has Black Friday deals up to 44%, plus an additional 5% off sitewide for those who use the code BLACKFRIDAY5.




• Green Life | Shop Now
  Have a chef on your list who wants to cook healthy food a healthy way? Check out Eco Pans by GreenLife, which will be 40% to 60% off sitewide Nov. 23-30. 
  
  
• Boutique Rugs| Shop Now
Whether you need a small rug in front of your sofa, a runner, or something else completely, Boutique Rugs has plenty of sizes, shapes, and styles — including washable rugs — so it's likely one will work for you. Rugs are currently up to 80% off. Use code BF15 to take an additional 15% off your purchase, or shop buy-one-get-one-free decorative pillows with the code FREEPILLOW.


• Material | Shop Now
  This luxury kitchen brand will be offering 20% off sitewide with the opportunity to donate a portion of your discount to The Lower East Side Girls Club from now until Nov. 29. 

Buy a gift for yourself this year if your workout gear is worn and your pandemic-era underwear has seen better days. We can all use a little motivation, right? And, if you've got a work-outside friend on your list, we've got him covered, too.

• Girlfriend Collective | Shop Now
  This size-inclusive athletic brand offering activewear in sizes XXS to 6XL is offering 35% off sitewide, even on sale items, outerwear, swim, and more through Dec. 9.

  
  

• Backcountry | Shop Now
  Get up to 60% off select past-season styles during Backcountry’s Black Friday sales. You can also snag significant savings on outerwear, insulation, and other of-the-moment gear.
  
  

• Columbia Sportswear | Shop Now
  

  Columbia's Black Friday/Cyber Monday sale features 50% off doorbusters, including cold weather gear and hiking boots. The sale runs through Nov. 29.
  
  

• Carhartt | Shop Now

Get 25% off "hardworking gifts" and, if you shop online, get 25% off the new Rain Defender hoodies.



• The Mirror | Shop Now
  

  Lululemon is not just about clothes these days. The brand has entered the fitness space with this ultraluxe exercise device you might be tempted to get for yourself (if you have the wall space). Through Nov. 28, the Mirror is $750 off plus free shipping with code BLACKFRIDAY22.

Sure, little ones may be looking only for toys under the tree, but their parents will appreciate stuff they'll get a bit more wear out of, too. And who doesn’t love shopping for special holiday outfits and matching Christmas pajamas?

• The Children’s Place | Shop Now
Save up to 60% off all stock, including clothes, shoes, and accessories for boys, girls, and infants. And don’t forget to check out the wide selection of family holiday jammies. Available through Nov. 30.


• Hanna Andersson | Shop Now
  

  Through Nov. 25, get 50% off everything, plus and extra 20% off clearance.
  
  

• MelScience | Shop Now
  Buy one of the brand's educational science kits and get one free using the code BOGO.

Want to ensure the health and safety of someone you love as they get older, or help them connect with a community dedicated to helping them live their best life in retirement? Consider grabbing a deal on one of these game changers for older adults.

• AARP| Shop Now
  This well-known association for people 50 and up offers access to a wide range of exclusive discounts and benefits, including online events, classes, and community forums, as well as advice on everything from financial planning to health and wellness. It's a particularly good time to sign up for the service because AARP is running a special Black Friday offer through Dec. 6 where subscribers get a five-year membership for $45 (a 43% savings).
  
  
• Lively | Shop Now
  Want to make sure a senior in your life stays tech-connected (or, more important, can reach out for help when needed)? Lively is offering 50% off a Jitterbug Flip2 and Lively Mobile+ now through Nov. 28. If you sleep on the deal, the senior-friendly Jitterbug Smart3 smartphone will stay at the sale price through Jan. 3 at Lively stores and through Dec. 1 at Best Buy. All other products will be reduced 25% through December.

Okay, so no one hopes for a mattress tied with a bow under the Christmas tree, but dumping a lumpy mattress, threadbare sheets, or a ratty blanket is a gift you should give yourself, especially when you can save on the purchase.

• Tempur-Pedic| Shop Now
  Save up to $300 off during the Black Friday sale, which ends Nov. 30. Get $200 off Adapt and ProAdapt mattresses and $300 off LuxeAdapt, ProBreeze, and LuxeBreeze mattresses.
  
  
• Sealy | Shop Now
  The mattress brand is offering 20% off every day with the promo code P20, and each Friday to Monday in November, you can get free Posturepedic and Sealy Naturals pillows and sheets with purchase. Shoppers get Black Friday sale pricing through Nov. 30:
  
  • Posturepedic Plus Trusted Support | $100 off plus free pillows and sheets
    
  • Posturepedic Plus Advanced Support | $100 off plus free pillows and sheets
    
  • Posturepedic Plus Ultimate Support + Cooling | $200 off plus free pillows and sheets
    
  • Sealy Naturals | $500 off
• Gravity | Shop Now
  Known for its super-comfy weighted blankets, Gravity has a variety of products — from blankets to weighted robes to massagers — meant to keep you toasty, cozy, and tranquil during chilly months and year-round. Through Dec. 1, get 30% off sitewide, with up to 70% savings during Black Friday and Cyber Monday sales. 
  

Coffee, tea, and tasty eats are always a great gift or simply wonderful to have on hand when company drops by. A subscription for yourself isn’t a bad idea either.

• Trade Coffee|Shop Now

For Black Friday and Cyber Monday, Trade is giving away a free bag of premium craft coffee for the gift giver with any gift purchase. Trade’s flexible digital gifting options include subscriptions ranging from two bags ($40) to 24 bags ($430), which are discounted by up to 10% this holiday season. All equipment purchases also include three free bags of coffee. 





• Brightland | Shop Now
  Pick up some pantry essentials from a brand known for making fresh, high-quality olive oils, honeys, and vinegars. Nov. 24-28, get 15% off if you spend $100, 20% off if you spend $200, and 30% off if you spend $300. 
  
  
• In Good Taste Wines | Shop Now

Know someone who’s more of a wine taster than an everyday wine drinker? This brand’s bestselling wine advent calendar is now $25 off. You can get 20% off In Good Taste’s expertly curated, small-batch tasting flights and wine gifts.




• Compartés | Shop Now
  The esteemed Los Angeles chocolate company is offering 20% off chocolate bars Nov. 25-29. For the Giving Tuesday promotion, 10% of all Care Bears Rainbow Chocolate Bar purchases on Nov. 29 go to Lady Gaga's Born This Way foundation to support the mental health of young people.

If you’re in the market for a new pair of glasses, this might be the time to treat yourself. And we can't imagine anyone who'd snub their nose at a new pair of sunglasses. It might even be worth doing a little prescription sleuthing to pass along a perfect surprise.

• Zenni Optical | Shop Now
  Nov. 21-27, get 25% off orders of $80 and up and 30% off orders of $125 and up using code BF22.


• Lens Direct | Shop Now
  Get 20% off contacts Nov. 25-28 using code BFCM20 and snag 50% off lens replacement, eyewear, and sunglasses using code BFCM50. Shipping is free on all orders $49 and up.
  

Want to give a custom canvas picture or special wall art as a memorable gift? The nice thing is that they'll see your thoughtfulness every time they walk into the room, so make sure you pick something extra.

• EasyCanvas | Shop Now
  Use the offer HOLIDAY to get 93% off a massive photo print ready to hang on the wall. 
  
  
• ​​Photowall | Shop Now
  Through Nov. 27, get 25% off your order of wallpaper, canvases, and more. 
  
  
• Vistaprint | Shop Now
  If you love gifting photo mugs and other photo-centric items for the holidays, get 30% off.
  
  
• Paper Culture | Shop Now
Every order results in a planted tree, and you can get a deal if you order soon. Holiday cards are 50% off until Nov. 29.

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Find great gift ideas on Cheapism's interactive gift guide for 2022.