If you've seen white strawberries on store shelves or in your social media feeds and confused them for unripe fruit, you're not alone.
The fruit is actually called the pineberry, and it's supposed to be white, or maybe a little pink. It looks exactly like an anemic strawberry with red seeds — perhaps if you imagined the ghost of a strawberry. Its flavor is a cross between that of a strawberry and a pineapple, hence the name. However, the taste has also been compared to that of a dragon fruit, apricots, and other fruits, so it's a little bit mysterious.
@princessjonalynxo 🌸🍓🍍 Have you tried pine berries?? I found them at Costco for 4.99! 🍍🍓🌸 I need to know where I can find the cotton candy grapes now!! 🍍🍓🌸 #Costco #CostcoFinds #VenmoSpringBreak #macysownyourstyle #ShoppingHaul #PINEBERRIES #FYP #viral #GroceryShopping #CostcoBuys #CostcoTiktok #CostcoMustHaves #Pink ♬ original sound - triippyjermm
Pineberries were first cultivated by a Dutch grower about 20 years ago by crossbreeding red and white strawberry varieties. They first came to the United States in 2012 and were primarily used in high-end restaurants. They're only now becoming more widespread because they're a hybrid, which makes them more difficult to grow, especially on a commercial scale. It doesn't help that wineberries are more fragile than red strawberry cultivars, either.
@kellybigbite Winter Frost Pineberries #traderjoes #traderjoesmusthaves #pineberries #tiktokfood #fruits #newfood ♬ Forever - Labrinth
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Still, the eye-catching fruit has been popping up on store shelves like crazy this year, including at Costco, Aldi, and Trader Joe's. Pineberries are sold under various cutesy names, including Pink-A-Boo and Winter Frost. If you want to try them for yourself, expect to pay a premium for the novelty — anywhere from $4.49 at Aldi to about $6 at Trader Joe's for just 10 ounces.
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