The Odd Couples
Big companies know that one of their most valuable assets is their brand. So it follows that the only thing better than leveraging the power of one big name is joining forces with another — which must explain the dizzying number of brand collaborations we’ve seen in the past several years. These matches made in marketing heaven can make for some bizarre combinations, though. Here are some of the most memorable, including the most recent head-scratcher: Velveeta cheese-scented nail polish.