When Sales Go Viral
Many of us are guilty of impulse buys based on what we see on social media, and the new-kid-on-the-block social networking platform TikTok has the ability to sway real-life purchasing. In a brief video, one TikTok star can create a trend and clear a product off the shelves. Numerous products have seen sales booms after exploding on TikTok, encompassing everything from lipstick to chicken sandwiches. The next big "craze"? The humble butter bell, something you've probably had sitting on your counter for decades.