Noodle, whose owner Jonathan Graziano, turned the dog’s decision to stand or flop into his bed each morning a “bones or no bones day” daily ritual that viewers watched to determine whether they’d have a good or bad day, adopted the dog as a 7-year-old rescue. Once the dog became an internet sensation, merchandise soon followed.
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Noodle's online store sells puzzles, fine art prints, a wide assortment of T-shirts and other clothing, and more. If that's not enough, more can be found on Amazon, as well as the illustrated book "Noodle and the No Bones Day." Noodle brings in at least $50,000 a year and possibly almost $90,000 — and that's just from YouTube, according to unofficial figures from Net Worth Spot, a website that estimates the net worth of social influencers.
And, of course, Noodle will live on thanks to the internet, where Graziano's announcement of the dog's death has already received 17.8 million views on TikTok.