Biting into a luscious piece of chocolate is something most of us admit is a predictable mood lifter, at least until we remember what that piece (or many pieces) of chocolate is doing to our waistline. It's a little naughty, maybe even a guilty pleasure, right? Well, it was. Damn healthy people, messing up the bad stuff for the rest of us.
@fillerbite What is the story behind Filler bite? 🧡 #entrpereneur #supplements #smallbusiness #fyp ♬ cardigan - Taylor Swift
After a distressing phase following an assault, Alexander Benz, co-CEO of Filler Bite, turned to supplements to help with his anxiety and depression. Benz notes that he was taking up to 15 pills each morning, a practice which he says helped him face the day and get the treatment he needed to recover. But rather than continue on that supplement-popping path, Benz decided to partner with his husband and combine the ingredients he was ingesting into one product. And thus, Peeep Bites was born.
Peeep Bites, the maiden product of Filler Bite, are organic, sugar-free, vitamin-infused tiny chocolate bites. There's no gluten, no soy, and no caffeine in the bites, which have gotten funding on Kickstarter.
Chock full of good things like vitamin D3, ashwagandha, and vitamin K2, they sound incredibly healthy. Tasty? The jury's still out on that one. The no-added sugar thing may be a non-starter for some.
While we love the origin story of Benz's invention, we're conflicted. It all sounds very healthy and sort of joyless, which aren't two words we normally associate with chocolate. Do we have to healthify all the guilty pleasures of life?
At any rate, we might be alone in our skepticism. Nearly 50 backers have already pledged enough money to go over the company's financial goal on Kickstarter, so Peeep Bites are likely to be a thing in the coming months, and you probably have no excuse but to put down the Snickers bar and give them a try?
We, on the other hand, will just have to stick with our regular chocolate and feel really, really bad about it.