With a 30-year production run between 1966-1996, the Ford Bronco was the first real SUV and arguably the greatest U.S. truck ever built — an argument long settled among Bronco loyalists. Just like Jeepers on the other side of the fence, Bronco fans have an emotional attachment that stands out among American automotive love affairs. The recently unveiled Bronco Raptor — billed by Ford as "the most powerful street-legal Bronco ever" — has continued that affair, with a turbocharged V6 engine and a heavy-duty frame that will make it irresistible for drivers who want a serious off-roader. In 2022, the Bronco outsold the Toyota 4Runner and is closing the sales gap with the Jeep Wrangler. From its beginnings to its recent rebirth, here's why drivers love their Broncos.