KFC Crocs
Crocs Retail, LLC

The Best (and Worst) Fast-Food Clothing

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KFC Crocs
Crocs Retail, LLC

Merch Madness

Loyalty programs are so last century. These days, if fast food restaurants want to get their customer's attention, they need to offer merch. Everyone from Taco Bell to Auntie Anne's have gotten into the clothing business in order to stay on their customer's radars and get free advertising when fans wear their logos. The clothing can be retro, modern, or sometimes a little crazy, but it can raise the profile of a brand. Keep reading to discover the best (and worst) of fast food clothing.


Related: Brand Mash-Ups You Never Saw Coming

IHOP Shirt
IHOP

IHOP

The only problem with the IHOP clothing and accessory line is that there isn't more of it. Anyone could use a baseball tee that says "Pancakes Pancakes Pancakes" or  a rainbow-colored image of pancakes and syrups with the words "sticky situation" in between the pair. Maybe the next drop will include an adult-sized version of the youth "Suzy & Pancakes" tee. Though IHOP locations  have been closing nationwide due to a variety of factors including no-carb diets and an overall slump for casual dining, there’s a chance the pancake-themed clothing might spur visitors to rediscover the chain. 


Related: Most Popular Family Restaurants Across America

TACO BELL TACO SHOP
TACO BELL TACO SHOP

Taco Bell

Taco Bell has an impressive array of branded t-shirts available on its online store. You can also score bold-lettered hoodies, taco shell-print sweatpants, a retro fanny pack, your choice of socks, and even a sauce packet-print tie. You can even nab a Taco Bell bandana for your dog. The merch does a decent job of extending the Bell’s reputation for youthful (and sometimes snarky) attitude.


Related: Live Más: Spicy Secrets Behind Taco Bell's Success

Shake Shake Shirt
TEAMWORLD, INC.

Shake Shack

The famed burger slingers created a line of t-shirts to benefit The Trevor Project, a crisis intervention and suicide prevention resource for LGBTQ youth. Choose from a crop top with a rainbow stripe along the shoulder (and a super cute burger on the sleeve) or a T-shirt with a rainbow-colored list of Shake Shake menu items. Other Shake Shack items fall into the 'meh' category, with a collection of t-shirts featuring the burger icon along with Shake Shack locations.

Auntie Anne’s Bag
AuntieAnne's Artist Shop
KFC Crocs
Crocs Retail, LLC

KFC

Standing firm in the 'no, thank you' category is the now longtime sold-out KFC/Crocs collab no one asked for and yet became hot topics in the zeitgeist. The shoes featured a close-up of the legendary chicken printed on the utilitarian shoes. It’s not clothing related, but if you want to get your KFC fix in the comfort of your own home, opt for the 11 herbs and spices-scented firewood sold exclusively at Walmart.

McDonald’s branded merch
Golden Arches Unlimited
Chipotle Goods
Chipotle Goods
Arby's
Arby's
Wendy’s
ELK Promotions, Inc.

Wendy’s

While other fast food restaurants tiptoe into the land of branded merchandise, Wendy’s has gone racing in on a bottle rocket, though the selection doesn’t really capture the imagination. Not only is the website dreary, many of the items available seem more like corporate swag than anything to spend money to wear. Choose from touchscreen gloves, aviator sunglasses, a fry baseball hat, or a retro fries wristband if rocking the Wendy’s brand appeals. While checking out the chain’s website, go the extra mile and splurge on Frosty-flavored lip balms.

Sonic
Cool Stuff, LLC
Dunkin' Hoodie
DD IP Holder, LLC.

Dunkin’

The punchy orange and hot-pink logo became a hot item when the brand debuted a line of clothing and other assorted merch for the 2019-2020 holiday season and quickly sold out. This year sweats, hoodies (sold out) a wearable blanket (sold out), an adult onesie and more colorful and playful items came out in November. The items have invited fans to share their love of Dunkin’ (or just the fun designs and colors) and this year’s stock seems well on its way to selling out before or shortly after Thanksgiving.