KNOW WHEN TO SHOP AND SAVE
The two mega-holidays of retail, Black Friday and Cyber Monday, are entrenched in shopping lore, but the line between them is blurring as online shopping grows. Online sales on Black Friday and Thanksgiving (increasingly lumped in with Black Friday because of early store openings) grew significantly last year, even as Cyber Monday posted a record $3.1 billion in sales. Still, shoppers spent $10.4 billion in bricks-and-mortar stores on Black Friday in 2015 and $1.8 billion on Thanksgiving, according to ShopperTrak. And depending on buyers' shopping habits, there may still be compelling reasons to prioritize Thanksgiving and Black Friday over Cyber Monday, or vice versa. Not sure whether to venture out, or skip the crowds and stay at your computer? Read on.
Related: The Early Bird's Guide to Holiday Shopping