With its vast warehouses, bulk products, and jumbo pizzas, Costco seems to follow the American maxim that bigger is better. Nevertheless, the wholesaler has thrived in 11 countries across a variety of cultures — though not without some adjustments. On the island of Japan, Costco shoppers enjoy fresh sushi, affordable wagyu beef, and popular Japanese electronics such as rice cookers. If that sounds like a dream, know that you’re not alone. Costco super fans are posting constantly about the superstore’s exclusive Japanese products on TikTok and Reddit. Here’s why Costco Japan is a shopper’s paradise that’s captivated the internet.