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This Company Will Pay You To Skip This Year’s Turkey Trot

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If you're not eager to slog through your community's annual 5K turkey trot on Thanksgiving, Coffee mate, Nestle's coffee-creamer brand, is offering an out. Those who enter its $5K to Skip the 5K sweepstakes for a chance a the prize just need to promise they won't slip on their sneakers to run in one of the fundraising events. (Though we hope that, even if you skip the race, you might make a donation to whatever charity might be benefiting from it.)

Runners who want to skip the race can visit the brand's website from Nov. 17-24 to enter for a chance to win — and an excuse to spend the morning with a mug of joe instead of getting up at the break of dawn for a run outside. 


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“Here at Coffee mate, we know better than anyone that the morning coffee routine is not only personal, it’s sacred. Every Thanksgiving, the infamous 5K run poses a potential disruption to that ritual,” said Leonardo Aizpuru, Nestle senior director of brand marketing who oversees its creamer business unit, in a news release. “We’re encouraging people to slow down this year and savor Thanksgiving morning – a holiday where comfort is king."


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