GOING ORGANIC
The buzz around organic food has drawn mainstream stores such as Walmart and Kroger into the arena and made prices more competitive. Now Aldi, the discount supermarket chain known for low-priced groceries, is expanding its organic selection. Cheapism.com checked out the offerings at Aldi and compared prices at Kroger and Walmart. For a grocery list of 12 items available at all three stores, Aldi came out the cheapest at $35.87, followed by Walmart at $38.05, and Kroger brought up the rear at $43.68. While neither Aldi nor Walmart advertised any sale prices, discounts available with the Kroger Plus Card (the chain's free loyalty program) knocked the total down to $40.09, still the highest of the three. Although Aldi carries very few national brands, it sells many organic products comparable to those from Kroger and Walmart in the same size packages. For two items not available in the same quantity at all three stores, we calculated how much it would cost to buy the most common size based on unit price. For example, Aldi and Kroger sell organic apples in 3-pound bags, but Walmart carries only 2-pound bags. We calculated the price per pound at Walmart and multiplied by three for comparison. The Kroger and Walmart stores we visited had much broader organic selections than Aldi, where we found 25 organic products, most from the store's Simply Nature line. Aldi announced in January that it will be offering more fresh and organic meat and produce, but many fresh fruits and vegetables at the conventional stores were still absent from Aldi, including organic carrots, cucumber, and celery. Kroger and Walmart also carried organic dairy milk and eggs, where Aldi did not. Kroger had the largest selection of the three, including 23 of Aldi's 25 organic offerings and multiple choices in each product category. /media:text>