The Color of Money
Do you take resale value into account when shopping for a new vehicle? You're not the only one. But make and model aren't the only factors when it comes to figuring a used car's worth — so is color, according to a study by vehicle-sales search site iSeeCars. Surprisingly, the most "valuable" hues aren't always the most popular (gray, silver, and black still dominated in 2022, according to data from paint giant PPG). And paint color affects resale differently depending on the kind of vehicle. “A vehicle’s color is among the primary considerations after shoppers have decided on a make and model,” said iSeeCars analyst Karl Brauer. “With depreciation being the largest cost of vehicle ownership, consumers should carefully consider their color choice – especially if they plan on selling their vehicle.” We've listed paint colors using iSeeCars' analysis, starting with the best colors for resale value and ending with the very worst.
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