The Color of Money
Do you take resale value into account when shopping for a new vehicle? You're not the only one. But make and model aren't the only factors when it comes to figuring a used car's worth — so is color, according to a study by vehicle-sales search site iSeeCars. Surprisingly, the most "valuable" hues aren't always the most popular (gray, silver, and black still dominated in 2021, according to data from paint giant PPG). And paint color affects resale differently depending on the kind of vehicle. "While bolder or less common hues may seem like they would hurt a car's resale value, there are many instances where the opposite is true," says Karl Brauer, the company's executive analyst. We've listed paint colors using iSeeCars' analysis, starting with the best colors for resale value and ending with the very worst.