With the rise of niche subreddits like r/FrugalMaleFashion and r/BuyItForLife, consumers are turning to Reddit for shopping advice, treating the forums like highly specialized review sites. The appeal is that user recommendations are (for the most part) genuine and unadulterated by a desire for affiliate revenue or clicks.
But however authentic the reviews may be, Redditors still get things wrong, as one recent r/BuyItForLife thread shows. The original poster asked the community for r/BuyItForLife recommendations that they “ended up hating,” leading to a 1,400-comment discussion about the sub’s most overrated products. Using the 10 most popular comments, we’ve created a list of popular r/BuyItForLifeProducts that you should avoid regardless of the hype.