Piggy Bank on top of wooden block. Budget Plan 2023.
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These Trending Budget Challenges Could Make Saving Money Fun in 2023

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Piggy Bank on top of wooden block. Budget Plan 2023.
Chee Siong Teh/istockphoto

Frugal Fun

Boring spreadsheets and tedious money-tracking apps are so last year. Instead, budget-conscious Generation Xers and millennials will turn to gamified "budget challenges and saving games" in 2023, according to a Pinterest analysis. The social media platform's end-of-year predictions report seeks to offer users a "a window into the future" of trends using global search data from the past two years. And in the realm of personal finance, searches like "bi-weekly savings challenge" have seen search increases as high as 355% — a sign that fun and frugal are the future. Here are the biggest gamified moneysaving trends that people are searching for.


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Bi-Weekly Savings Challenge

Pin activity and engagement: +355%


Bi-weekly savings challenges saw the most growth on Pinterest, with a more than three-fold increase in searches. While plans vary, challenges on the image-sharing platform have savers put away money every other week to reach their savings goals. One ambitious plan has you alternate between banking $275 and $475 to reach $10,000 in one year.


Related: Overpriced Items Redditors Say They’re Still Spending Money On

American banknotes and american coins on the calendar
LIgorko/istockphoto
man's hand holds envelope with money
Katsiaryna Voitsik/istockphoto

Envelope Challenge

Pin activity and engagement: +155%

100 envelope challenge: +145%


In this daily money saving game, you'll start by labeling a series of envelopes with different sums of money — $10, $25, $97, etc. — and place them in a large container. Each day, you'll pull from the pile and place the respective sum into the envelope. Like all of these challenges, there are different savings goals and timelines, though 100 envelopes — each labeled from one to 100 — is standard. At the end of 100 days, you'll have saved $5,050.


Related: Stop Paying for These Things to Save Money Now

Millennial couple looking at their finances via online banking
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Budget Challenge

Pin activity and engagement: +135%


The increase in searches for "budget challenge" speaks to the overall gamified finance trend. On Pinterest, you'll find everything from Christmas-themed savings plans to "no spend challenges," which ask you to only purchase essentials for a set amount of time. "As global living costs rise, money management is becoming more important across age groups," Pinterest's report reads. "People are trying to make a tough topic feel rewarding, turning to accessible and entertaining ways to kick-start their savings."


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