Gifting Made Easy: The 10 Best Gift Cards of 2023

collection of gift cards

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collection of gift cards
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Gift Cards Galore!

If you're on the hunt for the perfect gift and you're feeling stumped, gift cards are always a good go-to. But even choosing those can get overwhelming — there are so many choices! To make the decision a little easier, WalletHub analyzed gift cards from the 50 most popular retailers in the U.S. and scored them on a 100-point scale, assessing such things as average buyer discount, resale value, retailer rating, and shipping or purchase fees. 

We've highlighted the top five overall best gift cards below, including a bit more on the breakdown.

Starbucks Gift Card

1. Starbucks Gift Card

There are plenty of people who don't think twice about spending $10 a day on their morning caffeine jolt at Starbies, but even those people would love to receive a gift card to give their bank account a break. And for folks who like to save money and enjoy coffee at home, these gift cards could serve as a nice treat.

Sephora cosmetics chain in French city with sparkling light

2. Sephora Gift Card

Gifting beauty products can be fickle. Most people have specific products they like to use and if they do venture beyond their norm, it's often after some of their own recon. Instead of taking the risk, grab a gift card to Sephora.

Target Gift Card

3. Target Gift Card

Target is one of those universal places that just about anyone could go and spend way more money than they planned to. Cushion that blow for the ones you love and grab them a gift card. 

Disney Logo On Shop Window

4. Disney Gift Card

This thing is basically the might morphing Power Ranger of gift cards. You can apply a Disney gift card to purchases at Disney stores, toward admission to Disney theme parks, at Disney resorts, on Disney cruises, and even toward a Disney+ subscription. The list goes on.

Chick-fil-A at Bloor and Yonge in Toronto, Canada

5. Chick-fil-A Gift Card

It's always a good day for Chick-fil-A ... unless of course it's Sunday. Gift cards to this fast-food joint are usually a pretty sage bet. 

Gift card stand in convenience store with Apple, Google, Delta, HBO, and more
David Tran/istockphoto

6. Most Popular Gift Cards

Now that we've got the five best overall out of the way, here are the five most popular gift cards among purchasers: 

  • Visa Gift Card
  • Amazon Gift Card
  • Target Gift Card
  • Starbucks Gift Card
  • Disney Gift Card

It's no surprise that Visa and Amazon take the cake for the popularity contest since those gift cards open up a much more winding road of purchase possibilities. 

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Shopping basket with  discount sale tag

7. Gift Cards with the Biggest Buyer Discount

Some gift cards become all the more enticing when they offer buyer discounts, so you can spend less to get the person you're gifting more. These gift cards offer the biggest buyer discounts:

  • SONIC Gift Card (16.00% discount)
  • Fandango Gift Card (11.41% discount)
  • Applebee's Gift Card (8.25% discount)
  • Subway Gift Card (7.63% discount)
  • Old Navy Gift Card (7.49% discount)

Related: Gift Card Mistakes to Avoid