Shop These Favorite Amazon Products of 2019

It's hard to remember a world without Amazon, our go-to source for almost everything under the sun. And the ecommerce giant has expanded its reach with a long list of its own private-label brands, most of which churn out a lot more than high-profile, gift-worthy tech such as the Echo and Kindle. Whether you need diapers or vitamins, furniture or lingerie, Amazon makes 'em all. Don't know where to start? Here are 25 of our favorite Amazon-brand buys for 2019.

Prices and availability are subject to change.

Related: 60 Hottest Holiday Gifts from Amazon

Price: $30
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Here's a nightlight that's cool enough for the big kids. Pair it with an Echo and ask Alexa to change color or brightness, set up timers that help kids stay on task during morning and evening routines, and help wake them up gradually with a light that brightens gradually.

Price: Starting at $594 
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Buying a sofa online can be a risky proposition, but owners say you could be rewarded richly for taking a chance on this streamlined sofa from Amazon's Rivet brand. It features solid beech legs and removable cushions that owners say are comfortable without being too squishy. It's available in several colors and splurge-worthy leather, too.

Price: Starting at $35
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Every woman needs a versatile wrap dress in her closet, and Amazon's version can hold its own against any department-store buy. Owners rave about how it flatters most any figure with substantial, well-draped fabric more typical of much pricier dresses. It's also available in more than a dozen colors and patterns, including classic black.

Price: Starting at $67 
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L.L.Bean has been the name to beat in flannel sheets for years now, but Amazon's Pinzon brand is a worthy competitor for a price that won't keep you tossing and turning. Made in Portugal, the 190-gram Pinzon sheets "are equal in weight and comfort to the $250+ designer flannel sheets I bought for years," one reviewer raves. A queen set is available frequently for less than $70 depending on the color you choose.

Price: $146
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The geometric ridges and vivid colors on these lockable spinner suitcases will set them apart on the baggage carousel, and the polycarbonate and ABS shells can stand up to some rough handling. Frequent travelers say they more than hold their own against more expensive luggage.

Price: $45
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This enameled cast iron 6-quart Dutch oven is a dead ringer for pricey Le Creuset, but at a fraction of the price. Pleased reviewers say it cleans up easily and makes one-pot meals a snap. The vibrant colors look great in your kitchen.

Price: $80
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One of Amazon's latest voice assistants includes a compact display that's ideal for entertainment, video calling, and simply seeing your day's activities at a glance. As always, Alexa can control all your smart-home devices, tell you the weather, and answer all of life's other pressing questions.

Price: Starting at $22
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This pullover from Daily Ritual, an Amazon brand that focuses on cozy women's basics, checks all the boxes: It's stylishly slouchy, stretchy, and above all else, as soft as advertised. The dropped hem provides extra coverage for leggings and skinny jeans.

Price: $39
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If you don't need truly rugged, trail-worthy tech, Amazon's packable puffer offers similar benefits to pricier jackets from stores such as Patagonia and Eddie Bauer, including lightweight but warm polyester insulation. It's also just as compressible for travel. Choose from eight colors and sizes up to 2XL.

Price: $249
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Amazon has no small interest in keeping your internet working seamlessly, and its new Eero mesh Wi-Fi system does precisely that, blanketing up to 5,000 square feet with speedy coverage, even if you have dozens of devices connected. The 10-minute setup is easy even for tech novices.

Price: $76 
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Greenery adds polish to any indoor space, and this sleek planter can make a ho-hum potted plant into an eye-catching centerpiece. The stoneware pot includes a sleek iron stand and comes in several colors and sizes.

Price: $53
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This classic duffel is a versatile choice for any weekend's travels, and looks far more expensive than it is. Available in three colors, it's made of rugged canvas and comes with sleek leather accents and plenty of external and internal pockets.

Price: $552
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When you want a chair you can just melt into with a good book, this Stone & Beam option is one of Amazon's best bets, owners say. It's made to last with a hardwood frame and stain-resistant, high-performance fabric, and big enough for pets and kids to pile on.

Price: $250
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We're all for making dinnertime easier, so color us intrigued by the Amazon Smart Oven. It looks like a microwave, and it is — but it's also a convection oven, air fryer, and food warmer. The included Echo Dot means you can control it with your voice, and you can even scan certain packaged foods with the Alexa app for automatic cooking.

Price: $66
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Happy owners say these moccasins from Amazon's 206 Collective brand are comparable in quality to Uggs, but at a much lower price. They're made of real suede and oh-so-warm and soft shearling, and the rubber sole is sturdy enough for quick jaunts outside.

Price: $25
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Too lazy to go downstairs and turn off all the lights you left on? This smart plug makes controlling them as easy as telling your Alexa-compatible device to turn them off. Use your smartphone to set up a daily schedule for lights or small appliances, and easily make it look like you're home when you're not.

Price: $100
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For our money, the Amazon Fire 7 Kids' Edition is still one of the best kiddie tablets on the market. It comes with a year of Amazon FreeTime Unlimited, has easy-to-use parental controls, and comes with a kid-proof case with a built-in stand. Best of all is the two-year worry-free guarantee: If it breaks, a new one is on Amazon.

Price: $25
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This addition to the Alexa line is even more compact than the popular Echo Dot. Users can plug in the Flex anywhere they want Alexa to answer questions and control smart-home devices. A built-in USB port can charge phones or accommodate add-ons such as a night-light.

Price: Starting at $160
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The Kindle Paperwhite provides a crisp, clean 6-inch display for ebooks without any annoying glare on a sunny day, and the battery provides weeks of juice. There's also a built-in light that's adjustable for reading in any environment, no matter how bright or dim, and it's waterproof — great for beach or poolside bookworms.

Price: Starting at $33
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This cardigan from Amazon's Goodthreads brand is a little bit retro and a lot stylish, with a shawl collar, front pockets, and ribbing at the waist and wrists. Made of 100% cotton, it comes in more than a dozen solid colors, and pleased owners say it's plenty thick as a polished layer on cooler days.

Price: $16
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In this day and age, an extra-long cord for charging your phone is a must, especially when the outlet is just a little too far away from the nightstand. Amazon's cable is Apple certified and bolstered with Kevlar and durable nylon fiber cloth to stand the test of time.

Price: $30
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Everyone deserves a plush bathrobe to lounge around in, and this unisex option will give you that spa feel without leaving home. The zero-twist cotton fibers are absorbent and thick, and owners rave that the fabric is as soft and substantial as that of much pricier robes.

Price: $76 
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Here's the perfect chair for a home office that's short on space but long on style. Made of faux leather, it has a sleek, height-adjustable chrome base. Owners love the modern look, space-saving design and, most of all, modest price tag.

Price: $30
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You can't beat the timeless versatility of simple white dinnerware, and Amazon's 16-piece set is sturdy and surprisingly high quality for the money, reviewers say. Made of high-grade porcelain, the dishes are safe for use in the dishwasher, fridge, oven, and freezer.

Price: Starting at $18
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Amazon's Spotted Zebra brand churns out inexpensive kids' basics like these colorful, tag-free T-shirts for both toddlers and bigger kids. Parents say it's hard to beat the price — $5 or less for each shirt — and the convenience of free returns for Prime members, which helps avoid dressing-room showdowns.

Price: $18
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For about half the price of the JanSport Superbreak, the AmazonBasics Classic Backpack offers the same sleek look and adds side pockets the JanSport doesn’t have. Reviewers say it also holds up to plenty of abuse, calling it surprisingly sturdy for the price.

Price: $20
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Most women agree that the perfect leggings are an elusive prize, but this double-knit pair may come close. Owners say the fabric is thick enough to smooth out bumps and keep legs warm, and the waistband is wide and stretchy.

Price: $51
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Calling all "Fixer Upper" fans: This rustic mirror with an unstained wood frame and iron accents is exactly the kind of piece that will pair well with your shiplap.

Price: $50
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A classic messenger bag will never go out of style, and this version from Amazon’s little-known leather brand won’t dent your wallet too much. It includes metallic accents and several interior utility pockets, and will fit up to a 13-inch laptop.

Price: $49
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This weighty all-cotton throw looks and feels exactly like your favorite cable-knit sweater, and it’s neutral enough to toss onto a couch in any style room. Best of all, it’s fine to clean in the washer and dryer.

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To see products mentioned in this gift guide and more, visit our gift idea lists on Amazon.