What happens when two of the biggest female performers take off on massive tours during the same year? A jolt to the economy, that's what.
You don't need to be a Swiftie to know about Taylor Swift's Eras Tour. The buzz about T-Swift's shows has dominated 2023, and Taylor's tour raked in more than $2 billion in ticket sales alone. Consumer spending on things like merch, hotels, and outfits is on track to reach a mind-blowing $5 billion. Dan Fleetwood, President of QuestionPro Research and Insights, summed it up perfectly in an interview with GlobalNewsWire saying, “If Taylor Swift were an economy, she’d be bigger than 50 countries."
Queen Bey was no slouch with her Renaissance Tour, either. Beyoncé broke a revenue record when her tour earned $127 million during its first month. The tour is also on track to come close to a separate $5-billion surge.
In case you need help with the math: The Beyoncé and Taylor Swift tours generated about $10 billion in 2023. No big deal.