Wingstop Chicken sandwich


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Just when you thought the fast-food chicken sandwich wars had fizzled, Wingstop threw its new sandwich into the ring and put everyone else to shame with a very tempting gimmick: Customers could get the chicken tossed in any of the chain's sauces or rubs, blowing the typical "plain or spicy" option out of the water. But that's only for those who could find it — the chain sold out of its entire four-week supply in just six days.

It's no surprise that Wingstop sold 1 million chicken sandwiches in just six days — except to Wingstop. Demand exceeded expected sales by 300%, according to market research, and average store results were higher than Super Bowl Sunday. But fans of Wingstop already knew that the chain had mastered the chicken game, so the sandwich would likely deliver. Like all the chain's other chicken, the filet on the sandwich is fried fresh to order and hand-tossed with your flavor (you can choose plain, as well). Then it gets placed on a toasted bun with pickle slices, and — this is a big one — served with a side of the chain's amazing ranch for dipping. It makes Chick-fil-A and Popeyes sound positively boring.

Here are the dozen flavors you can get Wingstop chicken sauced or tossed in:

  • Hot honey rub
  • Atomic
  • Mango habanero
  • Cajun
  • Original hot
  • Spicy Korean
  • Louisiana rub
  • Mild
  • Hickory smoked barbecue
  • Lemon pepper rub
  • Garlic parmesan rub
  • Hawaiian

It's common for Wingstop to offer special flavors for a limited time, too, so the options are practically endless.

To entice customers away from their usual fast-food chicken sandwich spot, Wingstop gave away 100,000 of the new chicken sandwiches (valued at $5.49) for those who "broke up" with a preferred chicken sandwich spot by going to and entering some basic info and a phone number. All of the freebies were claimed in one day.

The reviews are pretty great, so it's likely that when Wingstop restocks its supply (find out when by joining The Club, Wingstop's digital membership, online), customers will still want it. This sandwich does pose one problem that its competition doesn't, though. How do you decide which flavor you want?

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