Wendys, Nickelodeon
In a special celebration of SpongeBob SquarePants' 25th anniversary, Wendy’s and Paramount have teamed up to bring fans a fun and nostalgic menu offering. The Krabby Patty Kollab, launching nationwide on October 8, includes a Krabby Patty Kollab Burger and a Pineapple Under the Sea Frosty. These limited-time items are inspired by the beloved animated series and offer a fresh take on some of Wendy’s most iconic menu items. Here’s a breakdown of what fans can expect.
Wendy’s has finally brought the fictional Krabby Patty from Bikini Bottom to the surface with their new Krabby Patty Kollab Burger. This burger features a quarter-pound of Wendy’s signature fresh, never-frozen beef, topped with two slices of American cheese, crisp lettuce, tomatoes, pickles, onions, and a "top-secret" Krabby Kollab sauce. Served on a toasted premium bun, this limited-edition burger gives fans a chance to taste a real-life version of the burger SpongeBob serves at the Krusty Krab.
As a companion to the Krabby Patty Kollab Burger, Wendy’s has introduced the Pineapple Under the Sea Frosty. This first-of-its-kind Frosty flavor is a tropical twist on the traditional vanilla Frosty, featuring a swirl of pineapple mango puree. This refreshing dessert not only pays homage to SpongeBob’s pineapple-shaped home under the sea but also provides a sweet, fruity balance to the savory Krabby Patty.
For fans eager to try the Krabby Patty Kollab before its nationwide launch, Wendy’s is offering a special immersive drive-thru experience in Panorama City, Los Angeles on October 7 and 8. This event gives fans an exclusive first taste of the new menu items before they hit restaurants across the U.S., Canada, and Guam on October 8. If you can’t make it to the event, the Krabby Patty Kollab Burger and Pineapple Under the Sea Frosty will also be available via the Wendy’s app.
The Krabby Patty Kollab is part of a larger trend of fast-food chains tapping into nostalgia to create excitement and boost sales. Wendy’s partnership with Nickelodeon and Paramount is an effort to celebrate a show that has been a significant part of many millennials' childhoods. SpongeBob SquarePants has remained a cultural icon since its debut, and now fans of all ages can enjoy a taste of their favorite underwater world.
Wendy’s has always been known for its commitment to quality and for staying on the cutting edge of pop culture trends. Collaborating with the legendary SpongeBob SquarePants franchise was a natural fit for the brand. By bringing the Krabby Patty into the real world, Wendy’s is not only engaging fans but also continuing its legacy of creative, limited-time offerings that resonate with their audience.
As Wendy’s U.S. Chief Marketing Officer Lindsay Radkoski put it, "In a world of people cutting corners, Wendy's is known for quality in everything we do – from our fresh, famous food to collaborations with brands that our fans love." This partnership highlights how Wendy’s uses pop culture to connect with its audience, and with engaging social content and immersive experiences, it’s clear that the Krabby Patty Kollab is set to be a hit.