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Amazon seems to have the upper hand on all things online, but don't be so quick to assume it's considered the best at everything. When online grocery shoppers were asked about their preferred shopping sites, the one that came out on top wasn't Amazon, according to a report from Chicory, an ecommerce technology company.

Chicory's survey of 1,000 U.S. consumers showed that though Amazon brands took second place with Amazon Fresh and 10th with Whole Foods Market, customers picked Walmart for the top spot. Other Top 10 performers were:

  • 3. Aldi
  • 4. Kroger (also includes Ralphs, Harris Teeter, Dillons, Smith’s, King Soopers, Fry’s, QFC, City Market, Owen’s, Jay C, Baker’s, Gerbes, Pick ‘n Save, Metro Market, and Mariano’s)
  • 5. Costco
  • 6. Albertsons (also includes Safeway, Randalls, Shaw’s, Star Market, and United Supermarkets)
  • 7. Ahold Delhaize USA (Food Lion, Giant, Stop & Shop, Hannaford, and Fresh Direct)
  • 8. Target
  • 9. H-E-B

GalleryThe Most Trustworthy Grocery Stores in the US

And if you thought customers were rushing back to stores now that the pandemic isn't as much of a concern, think again. “While online grocery adoption has slowed in recent years, activity is rising,” Chicory CEO Yuni Sameshima said in the report. “Consumers are more comfortable than ever browsing for deals online, meal planning using digital recipes, and purchasing their full shopping lists in just a few clicks.”

The report noted that more than half (56%) of respondents said they order groceries more frequently than they did a year ago.


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