SPOTTING THE DEALS
Whole Foods has a well-deserved reputation for being the one-stop market for all things natural, organic, and alternative (from a culinary perspective, that is). While few grocers can beat the variety and selection of meat and dairy, heirloom grains, and local produce, the price points at Whole Foods are another matter. Enter Trader Joe's, which undercuts its chief rival on many products but carries a smaller assortment of foodstuffs, brands, and sizes. A price comparison of 20 store-brand products bearing Whole Foods' 365 Everyday Value label and the eponymous Trader Joe's label found that 14 are cheaper at the latter.