Target Brightroom Line cover image
Target

Check Out Target's Stylish New Brightroom Home Organization Line

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Target Brightroom Line cover image
Target

Bright and Tidy

With a new year comes thoughts of renewal, and getting your home into tip-top shape — especially as it seems we'll all be spending more time there than we'd like again in 2022 — is front of mind for many. If you could use some help in the home organization department, Target has a new line, Brightroom, that's here to help. Not only are the products stylish and already garnering some high praise (CNN Underscored called the line "fantastic"), but they're also super-affordable. They're meant to address any area of the home that can explode into a mess-filled frenzy. From bins, boxes, and tubs to shelving, closet storage, baskets, and more, here are some of our favorite Brightroom products to help you get your home's clutter under control. 


Prices and availability are subject to change. 


Related: The Best Solutions to Christmas Ornament Storage

Brightroom drawer storage
Target

Drawer Storage

$2 and up

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With storage trays and bins available in an array of sizes and decor-friendly colors — and at near dollar-store prices — this line of goods from Brightroom could really help clean up that long-neglected junk drawer on the cheap. 


Our Pick:

Long Storage Trays

$2 (3 ct.)

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These could hold just about anything, from art supplies to flatware and other kitchen utensils, and they come in daydream green, gray mist, and white.

Brightroom Kitchen Storage
Target

Kitchen and Food Storage

$4 and up

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If your kitchen storage organization often interferes with your love of or desire to cook, this assortment of products can help clean up multiple areas of your cooking space, from the fridge to cabinets and countertops. 


Our Pick:

5-Piece Airtight Canister Set

$25

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A set like this at other retailers would go for much, much more money. This gives you five clear containers that can hold pantry and baking essentials, cereal, and more. And they'll make your pantry look soooo much more organized. 


Related: 50 Food Storage Tips to Make Your Groceries Last as Long as Possible

Brightroom Decorative Storage
Target

Decorative Storage

$12 and up 

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Sometimes you want your storage products to also look pretty, and this new Target line gets that. From natural wooden crates to wire, woven, and felt baskets, the Brightroom line has an array of decorative storage that is decor-ready for most homes. 


Our Pick:

Natural Woven Twisted Rim Nesting Baskets

$54

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There's nothing like a woven basket (or a few of them) to give a room texture while also providing functionality. These seagrass baskets range in size but are big enough to hold toys, blankets, and more. 

Brightroom Utility Carts
Target

Utility Carts

$35 and up

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A utility cart can come in handy a lot of places in a house: a laundry room, kitchen, craft room, kids room, home office, and more. Brightroom offers a few different options. 


Our Pick:

3-Tier Metal Utility Cart

$35

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This cart-on-wheels comes in six colors — three neutral and three eye-popping — so you can find an option that works with your decor. Other features include rust-resistance (meaning this would work in a bathroom), locking wheels, and a powder-coated steel frame. 


Related: 11 Marie Kondo-Inspired Storage Ideas to Organize Your Home


Brightroom Under Sink Storage
Target

Under-Sink Storage

$7 and up

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Under-sink storage might not be the sexiest storage option out there, but we all know what a pain it is to sit on the floor digging through a bathroom vanity or kitchen cabinet that looks like a tornado blew through it.


Our Pick:

Punched Metal Over-The-Door Organizer

$16 

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This organizer pulls double duty. It holds frequently used items just inside a bathroom vanity door, while the part that hangs outside the cabinet can hold a hand towel. Made of powder-coated steel, this could also be used in a kitchen.  

Brightroom Bathroom Storage
Target

Bathroom Storage

$1 and up

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If you've been looking to take your bathroom from hot mess to pretty and tidy, Target's new line has a number of options meant to do just that. 


Our Pick:

Bathroom Plastic 9-Slot Mixed Cosmetic Organizer

$10

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Fit your cosmetics, serums, brushes, and other products into one spot with this clear plastic organizer. If you're really a product person, there' also an extra-large version, and there's a hair-product-and-accessories version, too (both $15). 


Related: 22 Home Organization Products That Are a Complete Waste of Money

Brightroom Closet Storage
Target

Closet Storage

$3 and up

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The closet is, of course, another place where things can quickly get out of hand when it comes to organization. Brightroom's assortment of drawer organizers, dividers, and other products can help get things back under control


Our Pick:

10-Pack of Flocked Hangers

$7

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Who doesn't love a flocked hanger ad its ability to keep clothes from sliding off onto the floor? And these are less than $1 each and come in black, gray, and white.  

Brightroom Storage Bins
Target

Storage Tubs and Totes

$6 and up 

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Chances are you've put away enough holiday decorations recently to realize how important a well-designed storage bin can be. The new Target Brightroom line offers a few different options.


Our Pick:

Underbed Latching Clear Storage Box

$16

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The only thing better than a sturdy and roomy storage bin is one you can shove under a bed where it won't be seen by company, tripped over by family members, or taking up more valuable space in a garage or crawl space. This one features latching handles and a transparent design so you don't even have to open it to see what's in it. 


Related: The Best Food Storage Containers You Can Buy, According to Amazon Reviews


Brightroom Shelving
Target

Shelving Units

$15 and up

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Brightroom's limited assortment of wire shelving would be great for plants in a sunroom, food items in a pantry, garage storage, and more. 


Our Pick:

5-Tier Wire Shelving

$70

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We can't stop picturing this 6-foot-tall shelving unit, which comes in both black and chrome, in a sunroom filled with plants, watering cans, misters, and more. Its shelves are adjustable and it can hold up to 350 pounds. 

Brightroom Bins and Boxes
Target

Storage Bins and Boxes

$2 and up

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From tubs and totes to bins and boxes, these Brightroom items are meant to hold smaller items for maximized organization. 


Our Pick:

Paulownia Wood Potato Bin

$20

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This bin would class up a kitchen, and it's made of warp-resistant Paulownia wood, which is often used to make chests, boxes, and clogs. It's called a potato bin, sure, but it could be used to store any number of items anywhere in the house. 


Related: Mobile Caddies and Other Storage Ideas For Your Home 'Office'